"PENGARUHGAYAHIDUP,KUALITASPRODUK,DAN HARGAPRODUKTERHADAPKEPUTUSAN PEMBEL…

" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…

Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year. Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to …

Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…

This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …

The Influence OF Green Marketing Sosial Media Marketing And Product Quality…

This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…

The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…

"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…

Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…

"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…

Pengaruh Desain Produk Fitur Produk dan Kualitas Produk Terhadap Keputusan Pe…

"This This study aims to determine the influence of product design, product features, and product quality on Samsung smartphone purchase decisions among Generation Z. The research uses a causal quantitative approach with the SEM-PLS analysis technique. Sampling is conducted using purposive sampling with data collected through an online questionnaire distributed via Google Form to 130 Sa…

PENGARUH HARGA JUAL, KUALITAS PRODUK KUALITAS PELAYANAN TERHADAP LOYALITAS NA…

"Expanding the limitations of the study in confirming the effect of customer loyalty, especially in the banking sector on murabaha financing at Bank Syariah Indonesia, is the expected contribution of this study. So that the study aims to examine the effect of selling price, product quality, service quality on customer loyalty in murabaha financing at Bank Syariah Indonesia. For this reaso…

Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…

"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…

Perancangan Model Serta Standar Operasional Prosedur Produk Tabungan Sukarela…

Edition

-

ISBN/ISSN

NIM.16101136

Collation

MBS

Series Title

-

Call Number

REF 2X6.34 SAK p