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Pengaruh Kemudahan Penggunaan Kepercayaan Konsumen dan Ulasan Terhadap Mina…
"This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled ""The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek,"" this research employs a causal quantitative app…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101062
- Collation
- 2430 - 2448
- Series Title
- -
- Call Number
- -
The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
- -
Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
- Edition
- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Desain Produk Fitur Produk dan Kualitas Produk Terhadap Keputusan Pe…
"This This study aims to determine the influence of product design, product features, and product quality on Samsung smartphone purchase decisions among Generation Z. The research uses a causal quantitative approach with the SEM-PLS analysis technique. Sampling is conducted using purposive sampling with data collected through an online questionnaire distributed via Google Form to 130 Sa…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101081
- Collation
- 1893 -1910
- Series Title
- -
- Call Number
- -
Analisis Kesadaran, Sertifikasi dan Bahan Makanan Halal Terhadap Minat Beli…
"This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial…
- Edition
- Vol 7 No 6 (2025)
- ISBN/ISSN
- NIM.2010103032
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Analisa Pengaruh Event Tanggal Kembar, Promo dan Kepuasan Konsumen Terhadap…
"This study aims to analyze the influence of twin date events, promos, and customer satisfaction on the purchasing decisions of Generation Z consumers using the Shopee e-commerce platform in the Greater Jakarta area. The phenomenon of twin date events, such as 11.11 and 12.12, which are accompanied by various promotions such as discounts, free shipping, and cashback, has become a signif…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101037
- Collation
- 1381 - 1396
- Series Title
- -
- Call Number
- -
Pengaruh Diskon Flash Sale dan Live Shopping Terhadap Keputusan Pembelian P…
"This study aims to determine the effect of discounts, flash sales and live shopping on purchasing decisions for skincare products on the Shopee platform for millennials and Gen Z in Riau Province. With the title ""The Effect of Discounts, Flash Sales and Live Shopping on Purchasing Decisions for Skincare Products on the Shopee Platform for Millennials and Gen Z"". This study uses a quant…
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101084
- Collation
- 2745-7613
- Series Title
- -
- Call Number
- -
Determinant of Millenial Online Halal Food Purchase Behavior in Bogor During …
According to the Global Islamc Economy Report 2019-2020, Indonesia is ranked first in the Top 10 Islamic economy food consumer markets. Indonesia spent 173 billion USD for the consumption of halal food. Halal Purchase Intention is one of the supporting factors that can increase halal food consumption. According to (Awan & Nabeel, 2015). This study aims to analyze the determinants of t…
- Edition
- -
- ISBN/ISSN
- NIM.16103022
- Collation
- ES
- Series Title
- -
- Call Number
- REF 2X4.91 MUH d
Pengaruh Sosial Media Marketing, Influencer Dan Konten Pada Aplikasi Tiktok T…
"Tujuan: Penelitian ini memiliki tujuan untuk mengetahui pengaruh sosial media marketing, influencer dan konten secara parsial dan simultan terhadap keputusan pembelian produk pembersih kerak mesin di tiktok shop. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada pengguna tiktok di wilayah JABODETABEK dengan um…
- Edition
- -
- ISBN/ISSN
- NIM.19101060
- Collation
- mbs
- Series Title
- -
- Call Number
- REF 658.8342 WAH p
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