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Alternatif Pemanfaatan Aset Kendaraan Bermotor melalui Skema Sewa Menyewa pad…
Tujuan : Penelitian ini bertujuan untuk mengeksplorasi alternatif pemanfaatan aset kendaraan bermotor melalui skema sewa menyewa di PT. Graha Telkom Property. Metode : Metode yang digunakan dalam penelitian ini adalah wawancara mendalam dan observasi, yang bertujuan untuk mengumpulkan data kualitatif mengenai proses pengelolaan aset kendaraan dan tantangan yang dihadapi perusahaan. …
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- ISBN/ISSN
- NIM2010101134
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.152 MAW a
Pernerimaan Induvidu Terhadap Produk Mobile Banking Bank Syariah Indonesia (B…
Objective : This research aims to analyze the influence of the variables Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, Facilitating Condition and Habit on Behavioral Intention and Use Behavior of BSI Bank Mobile Banking on Sumbawa Island. Method : This research is quantitative research using primary data obtained through questionnaires whic…
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- ISBN/ISSN
- NIM2010101166
- Collation
- MBS
- Series Title
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- Call Number
- REF 332.178 SAP p
MBKM PT Sinar Perempuan Indonesia dengan Brand Transformation Life of Woman D…
Penelitian ini bertujuan untuk mengembangkan strategi bisnis PT SINAR PEREMPUAN INDONESIA Melalui Divisi Business Development Dalam Proyek 'Hi Cool 2014''. Pada Proyek Ini Penulisan Menggunakan Metode Kualitatif Deskripsi Pada Pengambilan Data Yang Digunakan Adalah Data Primer Dan Data Sekunder Dengan Pendekatan Proyek Kolaboratif Bersama Mitra Internasional. Proyek Ini Membantu PT Sinar Pere…
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- ISBN/ISSN
- NIM2010101146
- Collation
- MBS
- Series Title
- MBKM
- Call Number
- REF 658.82 SIL m
Pengaruh Persepsi Konversi, Tokoh Agama, Tokoh Masyarakat, Budaya Dan Adat Te…
Objective : This research aims to determine the influence of perceptions of conversion, religious figures, community figures, culture and customs on interest in becoming a customer of Bank Nagari Syariah in the community in West Sumatra. Method : This research is a quantitative research used primary data obtained through questionnaires that have been distributed to respondents. The data …
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- ISBN/ISSN
- NIM2010101086
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- MBS
- Series Title
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- Call Number
- REF 2X4.27 ALF p
Faktor-Faktor Yang Mempengaruhi Minat Membeli Rumah Keluarga Muda Generasi Sa…
Tujuan : Untuk mengetahui pengaruh literasi keuangan, overconfidence, konsumsi rumah tangga serta perilaku keuangan terhadap minat membeli rumah pada generasi sandwich pada wilayah Bogor. Metode : Menggunakan metode Structural Equation Modeling – Partial Least Square (SEM-PLS). Hasil : Hasil dalam penelitian ini menunjukkan bahwa variabel Literasi Keuangan, Overconfidence dan Ko…
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- ISBN/ISSN
- NIM.20101.01133
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- Series Title
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- Call Number
- REF 658.8342 MUK f
Pengaruh Persepsi Kemudahan, Persepsi Kebermanfaatan, dan Sikap Terhadap Mina…
This study aims to analyze the influence of perceived ease of use, perceived usefulness, and attitude on the interest in using Sharia fintech crowdfunding services in the Jabodetabek community. This research employs a quantitative method with purposive sampling on 100 respondents. The research instrument consists of a structured questionnaire with a Likert scale of 1-5, and data analysis is con…
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- ISBN/ISSN
- NIM.2010103027
- Collation
- 1580 – 1600
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- Call Number
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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
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- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
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- Call Number
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Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
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- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
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- Call Number
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The Influence Of Perception Of Security Ease Of Use And Habit On Qris Usage…
"This study aims to examine the influence of the perception of security, ease of use, and habits on interest in using QRIS (Quick Response Code Indonesian Standard) in the younger generation in the Greater Jakarta area, Indonesia. QRIS is a digital payment method encouraged by Bank Indonesia to support the national non-cash movement. The research method used was quantitative with data col…
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- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101063
- Collation
- 2746-8240
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Minat Gen Z Muslim Berdonasi Melalui Digital Payment di Jabodetabek
"This study aims to analyze the influence of Perceived Usefulness (PU), Perceived Ease of Use (PEU), and Intention to Use (ITU) on Behavioral Intention (BI) to use digital payment platforms for donation purposes among Gen Z Muslims in the Jabodetabek area. A quantitative approach was employed using the Structural Equation Modeling (SEM) method with the SmartPLS software. A total of 119 …
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- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110103007
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
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