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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap P…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
- Edition
- Vol.1, No2 Mei 2024
- ISBN/ISSN
- NIM.2110101020
- Collation
- 3046-7144
- Series Title
- -
- Call Number
- -
Pengaruh Kemudahan Penggunaan Kepercayaan Konsumen dan Ulasan Terhadap Mina…
"This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled ""The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek,"" this research employs a causal quantitative app…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101062
- Collation
- 2430 - 2448
- Series Title
- -
- Call Number
- -
Pengaruh Lingkungan Sosial Ekspektasi Pendapatan dan Fleksibilitas Kerja Te…
"This study aims to examine the influence of social environment, income expectations, and work flexibility on the interest of the Jabodetabek community in pursuing a career as affiliate marketers. This research employs a descriptive quantitative approach. Additionally, purposive sampling is utilized for the sampling process, with criteria targeting individuals aged at least 15 years in …
- Edition
- VOL 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101135
- Collation
- 2522 - 2540
- Series Title
- -
- Call Number
- -
The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…
"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…
- Edition
- Volume 6 (4), 2024
- ISBN/ISSN
- NIM.2110101053
- Collation
- 611 - 624
- Series Title
- -
- Call Number
- -
Analysis of Factors Affecting Profit Growth of Sharia Commercial Banks in I…
"his study explores the factors influencing profit growth in Islamic commercial banks in Indonesia, focusing on Return on Assets (ROA) as the dependent variable. The independent variables analyzed include one-month deposits, Capital Adequacy Ratio (CAR), Non-Performing Financing (NPF) Murabahah, Financing to Deposit Ratio (FDR), Operational Costs to Operational Income (BOPO), and Mismat…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101007
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
- -
Prinsip-Prinsip Etika Bisnis dalam Al-Qur'an Dan Hadits Relevansinya Terhad…
"This study explores the relationship between the principles of business ethics in the Qur'an and Hadith and the practices of micro, small, and medium enterprises (MSMEs) in Bogor City. Employing a descriptive qualitative approach, data were collected through in-depth interviews and knowledge-based tests involving 15 MSME actors from various business sectors. Data analysis was conducted…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM2110101016
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing, Influencer Marketing dan Search Engine Optimiza…
Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, influencer marketing, dan Search Engine Optimization (SEO) terhadap minat beli produk Scarleet. Terungkap bahwa perempuan Indonesia memiliki keterikatan yang kuat dengan tren kecantikan. Tren ini senantiasa berkembang dari satu generasi ke generasi lainnya. Scarleet telah menjadi salah satu merek yang populer di Indonesia. …
- Edition
- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101086
- Collation
- 758-769
- Series Title
- -
- Call Number
- -
Global Trends in Sharia Audit Practice: An In-depth Bibliometric Exploration
The surge in publications focused on Sharia Audit Practice from 2011 to 2023 has been comprehensively explored through bibliometric analysis on the Dimension.ai platform. The research aims to identify prevalent topics and writing styles among authors in this sector. Using the search term "Sharia Audit Practice" on December 7, 2023, numerous contributions have significantly enhanced the field's …
- Edition
- Vol 4 No 1 2024
- ISBN/ISSN
- 2985-3265
- Collation
- -
- Series Title
- -
- Call Number
- -
Systematic literature review analisa faktor faktor yang mempengaruhi minat ma…
"The aim of this research is to analyze factors that can influence people's interest in using services in sharia cooperatives, where sharia cooperatives have an important role in the economy after banking. This research uses qualitative methods, using the Publish or Perish application to analyze various journals that already exist on Google Scholar. which includes behavioral research on…
- Edition
- Volume 5 No 9 2024
- ISBN/ISSN
- 2620295
- Collation
- -
- Series Title
- -
- Call Number
- -
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