ABSTRACTThe development of economic trends and literacyin consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status …
ABSTRACTThis research aimsto explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth.The population of this study consists of GenerationZ in Bogor.Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research r…
Purpose:This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year.Design/Method/Approach: This study uses a quantitative approach with …
Abstract Penelitian ini menganalisis factor- factor yang mempengaruhi minat beli terhadap CWLS. Dengan menggunakan kuesioner dan analisis Structural Equation Modeling-PartialLeast Square, data primer dikumpulkan dari 232 responden. Hasilnya menunjukkan bahwa literasi keuangan syariah memiliki, presepsi resiko dan sikap berpengaruh positif signifikan terhadap minat beli CWLS, Semakin tinggi lit…
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…
This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that th…
Introduction In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values. Objectives This study examines the influence of bran…
Tujuan dari penelitian ini adalah untuk mengetahui variabel manakah yang mempengaruhi Kinerja Pemasaran Badan Amil Zakat Nasional (BAZNAS) Provinsi kab/kota Nusa Tenggara Barat. Populasi dalam penelitian ini adalah Karyawan Pemasaran Badan Amil Zakat Nasional (BAZNAS) Provinsi kab/kota Nusa Tenggara Barat. populasi dalam penelitian ini adalah Karyawan Pemasaran Badan Amil Zakat Nasion…
Tujuan dari penelitian ini untuk menganalisa pengaruh Sikap, Kesadaran Wajib Pajak, dan Pengetahuan Perpajakan terhadap Kepatuhan Wajib Pajak UMKM dalam Pembayaran Pajak dengan Kebijakan Tarif Pajak sebagai Variabel Moderasi. Data yang digunakan dalam penelitian ini adalah data primer dengan jumlah responden sebanyak 48 responden. Penelitian ini menggunakan metode analisis SEM-PLS. Ha…