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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap P…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
- Edition
- Vol.1, No2 Mei 2024
- ISBN/ISSN
- NIM.2110101020
- Collation
- 3046-7144
- Series Title
- -
- Call Number
- -
Pengaruh Influencer Marketing Kualitas Konten dan Diskon Harga Terhadap Kep…
"This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 resp…
- Edition
- Vol 7 No 9 (2025)
- ISBN/ISSN
- NIM.2110101085
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Strategi Pembelajaran dalam Meningkatkan Minat Menghafal Al- Qur’an Mahasis…
Tazkia Institute has been implementing the tahfidz program since 2017 until now. This program applies various learning strategies for memorizing the Qur'an to achieve the goals of the tahfidz program. The study aims to find out how learning strategies in increasing the interest in memorizing hafidzpreneur students are applied at Tazkia Bogor Institute. The method used by the author is with a qu…
- Edition
- Volume 15, Issue 1
- ISBN/ISSN
- 2715-1247
- Collation
- -
- Series Title
- -
- Call Number
- -
Pengaruh Kemudahan Penggunaan, Kecepatan Transaksi, dan Keamanan Transaksi Te…
"This study aims to analyze the influence of perceived ease of use, transaction speed, and transaction security on consumer satisfaction in using QRIS as a payment method in the Bogor City MSME sector. The research method used was a quantitative approach with data collection techniques through the distribution of questionnaires to 215 respondents who were selected using purposive sampling…
- Edition
- Vol 6 No 2 June (2025)
- ISBN/ISSN
- NIM.2110101080
- Collation
- 2745-7613
- Series Title
- -
- Call Number
- -
The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
- -
Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…
"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…
- Edition
- Volume 7 Nomor 7 (2025)
- ISBN/ISSN
- NIM.2110101026
- Collation
- 2043 – 2065
- Series Title
- -
- Call Number
- -
Performance Analysis of Islamic Equity Mutual Funds and Conventional Equity…
"This study aims to analyze and compare the performance of Islamic equity mutual funds and conventional equity mutual funds in Indonesia during the 2019–2023 period, particularly throughout the pandemic and post-pandemic phases. The method employed is descriptive quantitative with a comparative approach involving 18 Islamic and 56 conventional mutual funds registered in Bareksa. Perfo…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101134
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…
"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…
- Edition
- Volume 6 (4), 2024
- ISBN/ISSN
- NIM.2110101053
- Collation
- 611 - 624
- Series Title
- -
- Call Number
- -
The Influence Of Perception Of Security Ease Of Use And Habit On Qris Usage…
"This study aims to examine the influence of the perception of security, ease of use, and habits on interest in using QRIS (Quick Response Code Indonesian Standard) in the younger generation in the Greater Jakarta area, Indonesia. QRIS is a digital payment method encouraged by Bank Indonesia to support the national non-cash movement. The research method used was quantitative with data col…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101063
- Collation
- 2746-8240
- Series Title
- -
- Call Number
- -
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