Pengaruh Pengetahuan, Sikap, dan Norma Subjektif terhadap Keputusan Pembelian…

This study aims to investigate the factors affecting the purchasing choices of halalcertified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses …

UNVEILING TRENDS: HALAL MEDICINE CHOICES AMONG STUDENTS IN GREATER JAKARTA (J…

Over-the-counter and restricted over-the-counter medications are commonly used by students because they are easily accessible and can be purchased when feeling unwell. The aim of this study is to understand the purchasing behaviour of over-the-counter and restricted over-the-counter medicines labelled as halal among students in the Jabodetabek region. In particular, this study examines the infl…

Analysis of Factors Influencing Purchase Intention on Halal-labeled Cosmetics…

ABSTRACTThe development of economic trends and literacyin consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status …

Faktor- Faktor Yang Mempengaruhi Preferensi Halal Pada Produk Kosmetik Di Ka…

Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…

Preferensi Generasi Y Dan Z Terhadap Intensi Penggunaan Produk Halal Untuk Pe…

Latar Belakang: Industri halal merupakan potensi besar bagi Indonesia yang menawarkan kesempatan besar untuk mendukung pertumbuhan negara walaupun pertumbuhan ekonomi global rendah. Secara umum pasar global perlu mengatasi kebutuhan akan produk halal termasuk pada sektor farmasi dan kosmetik. Tujuan: Penelitian ini bertujuan untuk menganalisis apakah sikap, norma subjektif, kontrol pe…

Fenomena Idle Fund Masjid:Analisis Intensi Pengurus Masjid Untuk Menempatkan …

Penelitian ini bertujuan untuk mengkaji dana yang menganggur (idle fund) pada masjid-masjid di Kota Mataram serta menganalisis intensi pengurus masjid untuk menempatkan dana masjid di Bank Syariah. Digunakan 6 variabel untuk menganalisis intensi tersebut, yaitu; (1) sikap, (2) norma subjektif, (3) kontrol perilaku, (4) literasi keuangan syariah, (5) pengetahuan perbankan syariah, da…

Analisis Faktor-Faktor yang Mempengaruhi Perilaku Menabung Anggota Misykat (M…

Edition

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ISBN/ISSN

NIM.14040019

Collation

TESIS

Series Title

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Call Number

REF 2X6.34 PUT a