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Pengelolaan Media Sosial Berbasis ISO 31000 : 2018 – Maslahah Performance :…
"Goal : This research aims to identify, analyze, and manage these risks so that they can support the achievement of the Company's goals. Methode : The methodology used is qualitative research with a descriptive approach, where primary data is obtained through interviews with risk owners at LKBN Antara. Fact/Finding : The results of the study show that there are several main risks, such …
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- ISBN/ISSN
- NIM.2210405002
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- REF 658.4013 SUK p
Determinan Pola Konsumsi Produk Skincare Halal Dikalangan Muslimah Di Jabodet…
"Goal : This study aims to examine the factors influencing halal lifestyle, religiosity, price, and social media on the consumption patterns of halal skincare among Muslim women in Jabodetabek. Methode : The type of research employed is descriptive quantitative, using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to construct a model of halal skincare c…
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- ISBN/ISSN
- NIM2320405001
- Collation
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- Series Title
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- REF 2X4.9 IZD
Analisis Pengaruh Platform Sosial Media (Instagram, Tiktok, Dan Facebook) Ter…
"This study aims to determine the influence of social media platforms— Instagram, TikTok, and Facebook—on students’ active participation in environmental campaigns delivered by the Siap Darling account, both partially and simultaneously. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 180 s…
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- ISBN/ISSN
- NIM.2110101145
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Pengaruh Social Media Marketing, Persepsi Nilai, dan Pemateri terhadap Minat …
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, persepsi nilai, dan pemateri terhadap minat jamaah dalam mengikuti kajian Islam di Masjid Nurul Iman Blok M. Metode : Dalam penelitian ini, metode yang digunakan adalah kuantitatif, dengan pengumpulan data dilakukan melalui kuesioner terstruktur yang disebarkan kepada responden. Teknik pengambilan sam…
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- ISBN/ISSN
- NIM.2010101089
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- MBS
- Series Title
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- REF 302.23 WID p
Pengaruh Celebrity Endorsement Dan Social Meda Marekting Pada Brand Awareness…
Tujuan Metode Hasil/temuan Kata Kunci : Eva Rini Wahyuni : 2010101023 : Manajemen Bisnis Syariah : Pengaruh Celebrity Endorsement dan Social Media Marekting pada Brand Awareness dan Keputusan Pembelian The Originote : Menganalisis Pengaruh Celebrity Endorsement Dan Social Media Marekting Pada Keputusan Pembelian The Originote dengan Brand Awareness Sebagai Mediasi. : Penelelitian ini menggunaka…
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- ISBN/ISSN
- NIM.20101.01023
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- REF 658.8343 WAH p
Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap P…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
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- Vol.1, No2 Mei 2024
- ISBN/ISSN
- NIM.2110101020
- Collation
- 3046-7144
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- -
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The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
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- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
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- -
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Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
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- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
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Rencana Bisnis Jasa Sosial Media (Instagram) Handling “Soctive Space” Den…
"Tujuan: Tujuan dalam rencana bisnis model ini adalah Mendapatkan Value Proposition yang tepat untuk bisnis jasa sosial media handling “Soctive Space” dan Untuk mengetahui proses membentuk Customer Segments yang tepat. Metode: Penelitian ini menggunakan metode penelitian kualitatif dengan metode Action riset dan bisnis model kanvas, yang dilakukan secara terbuka untuk mengetahui pe…
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- ISBN/ISSN
- NIM.19101042
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- MBS
- Series Title
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- REF 650 SYA r
Pengaruh Sosial Media Marketing, Influencer Dan Konten Pada Aplikasi Tiktok T…
"Tujuan: Penelitian ini memiliki tujuan untuk mengetahui pengaruh sosial media marketing, influencer dan konten secara parsial dan simultan terhadap keputusan pembelian produk pembersih kerak mesin di tiktok shop. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada pengguna tiktok di wilayah JABODETABEK dengan um…
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- ISBN/ISSN
- NIM.19101060
- Collation
- mbs
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- REF 658.8342 WAH p
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