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"PENGARUHGAYAHIDUP,KUALITASPRODUK,DAN HARGAPRODUKTERHADAPKEPUTUSAN PEMBEL…
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
- Edition
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- ISBN/ISSN
- NIM.19101046
- Collation
- -
- Series Title
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Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap P…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
- Edition
- Vol.1, No2 Mei 2024
- ISBN/ISSN
- NIM.2110101020
- Collation
- 3046-7144
- Series Title
- -
- Call Number
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FAKTOR – FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF MUSLIM GEN-Z SAAT TANG…
Penelitian ini bertujuan untuk menganalisis pengaruh variabel Promosi, Shopping Lifestyle, Religiusitas, Literasi Keuangan Syariah terhadap Pembelian Impulsif di tanggal kembar pada gen-z muslim marketplace Shopee. Penelitian ini menggunakan metode kuantitatif dan jenis data yang digunakan berupa data primer dan data sekunder yang disebar melalui kusioner. Pada penelitian ini, menggunakan tekni…
- Edition
- Vol 9 No 2
- ISBN/ISSN
- 2597 - 8829
- Collation
- -
- Series Title
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- Call Number
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Pengaruh Literasi Keuangan Syariah, Gaya Hidup dan Pendapatan terhadap Perenc…
"Tujuan : Skripsi ini bertujuan untuk menganalisa apakah terdapat pengaruh langsung dan tidak langsung variabel Literasi Keuangan Syariah, gaya hidup dan Pendapatan terhadap Perencanaan Keuangan Keluarga. Metodologi : Penelitian ini menggunakan pendekatan kuantitatif dengan metode Regresi Linear Berganda dengan mengambil studi kasus ibu rumah tangga di Kabupaten Bangka Barat. Data …
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- ISBN/ISSN
- NIM.19101145
- Collation
- MBS
- Series Title
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- Call Number
- REF 640.4 KHO p
Pengaruh Label Halal Gaya Hidup Harga Terhadap Keputusan Pembelian Produk Min…
Goal : This study aims to determine how the influence of the Halal Label, Lifestyle and Price variables on the Purchasing Decision of consumers from the millennial generation in the Jabodetabek area. Method : The sample in this study was taken using a data collection method called purposive sampling. The number of samples obtained was 122 respondents. This research is a research with …
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- ISBN/ISSN
- NIM.16101151
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 CHA p
The Determinant of Halal Awareness Among Youth : A Study of Higher Education …
This paper aims to Determine the factors that contributes to the Halal awareness of food consumption among the youth generations. Malaysia as we know is one of theleaders of Halal industry worldwide for years, therefore it is an advantage to discover the factors that determinethe Halal awareness among the youth nation of this country. The primary data of this study has been done quant…
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- ISBN/ISSN
- NIM.17101236
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 297.56 AZN t
Faktor Yang Mempengaruhi Halal Lifestyle Konsumsi Masyarakat Bogor Raya
Tujuan : Penelitian ini bertujuan untuk mengetahui pengaruh dari pengetahuan, religiusitas, sikap, norma subjektif, dan kontrol perilaku terhadap niat konsumen Bogor Raya terhadap halal lifestyle konsumsi. Metode : Dalam penelitian ini menggunakan metode kuantitatif dengan data primer yang dikumpulkan melalui kuesioner yang disebar melalui google form. Penelitian ini menggunakan SE…
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- -
- ISBN/ISSN
- NIM.18103022
- Collation
- -
- Series Title
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- Call Number
- REF 658.8343 WAH f
The Influence of Factors on Students’ Financial Management: SEM Approach
This study aimed to identify the factors influencing student financial management in the Jakarta Metropolitan Area. The study included 206 Jakarta Metropolitan Area respondents who met the following criteria: active students at Jakarta Metropolitan Area universities aged 17 to 25 years. The study employed the SEM-PLS method as the primary analysis approach. The results indicated that …
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- Vol. 05 No. 02 (2024): 231-246 PP.231-246
- ISBN/ISSN
- -
- Collation
- PP.231-246
- Series Title
- Manajemen Bisnis Syariah
- Call Number
- -
Pengaruh Gaya Hidup, Iklan Dan Citra Merek Terhadap Keputusan Pengunaan E-MON…
Tujuan: Skripsi ini bertujuan untuk menganalisis apakah terdapat pengaruh dari variabel gaya hidup, variabel iklan, dan variabel citra merek terhadap keputusan konsumen menggunakan aplikasi e-money khususnya OVO pada masyarakat Tanjung Pandan Belitung. Metode : Penelitian ini menggunakan metode kuantitatif deskriptif dan menggunakan non probability sampling dan purpose sampling untuk m…
- Edition
- -
- ISBN/ISSN
- NIM.18101220
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 HAL p
The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab f…
Introduction The hijab is an important part of the daily lives of Muslim women in Indonesia. Several studies have been conducted regarding hijab preferences. However, research focusing on Generation Z is still limited. Objectives This research aims to explain how fashion trends, lifestyle, and brand image influence hijab fashion preferences. Method This research uses quantitative research …
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- Vol. 10, No. 1
- ISBN/ISSN
- 2528-3758
- Collation
- pp.251-270
- Series Title
- -
- Call Number
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