Faktor Determinan Generasi Milenial Dalam Keputusan Pembelian Kosmetik Halal

Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung halal awareness, halal label, brand image, kesehatan, beauty influencer dan religiusitas terhadap keputusan pembelian baik secara parsial maupun simultan. Sampel yang digunakan dalam penelitian ini adalah 150 responden. Data dalam penelitian ini dikumpulkan menggunakan kuisioner dan menggunakan pendekatan ku…

Analisa Faktor-Faktor Yang Memengaruhi Keputusan Masyarakat Muslim DKI Jakart…

Saat ini industri halal sedang berkembang di tingkat global dan negara Indonesia menjadi negara terbanyak konsumsi makanan halal di dunia. Tujuan dari penelitian ini adalah untuk melihat foktor-faktor yang memengaruhi keputusan masyarakat jakarta memilih makanan berlabel halal. penelitian ini menggunakan metode SEM-PLS dengan menggunakan 100 orang responden yang berdomisili di Jakarta…

Pengaruh Labelisasi Halal dan Citra Merek Terhadap Minat Beli Konsumen Pada P…

Penelitian ini bertujuan untuk mengetahui Pengaruh Labelisasi Halal dan Citra Merek Terhadap Minat Beli Konsumen Pada Produk Susu Ultra Di Kota Jakarta Utara. Sample yang digunakan dalam penelitian ini adalah 100 responden. Data dalam penelitian ini dikumpulkan melalui kuesioner dan metode yang digunakan adalah Regresi Linear Berganda dengan menggunakan pembobotan skor model atribut si…

Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…

The reason researchers chose the Uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of Brand Image, Price, Product Quality and Promotion on purchasing decisions of Uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tanger…

Trends in Green Supply Chain Management:Insights from Bibliometric Analysis (…

This research discusses the publication trend on the topic of green supply chain management with "Green Supply Chain Management" as the keyword. Search using the title and abstract categories listed in Dimension from 2014 to 2023 analyzed in a bibliometric study. This bibliometric study can guide academics and practitioners to take relevant steps in managing environmentally friendly supply chai…

PENGARUH LITERASI KEUANGAN SYARIAH DAN SIKAP KEUANGAN SYARIAH TERHADAP PERILA…

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The Influence of Factors on Sharia Financial Management Behavior: SEM Approach

The high muslim population and the trend of halal living have resulted in increasing interest and growth in the islamic finance industry today. For every individual and company, financial management behavior is an important factor in making good financial decisions, especially in the context of Islamic finance. This research was conducted to find out whether factors such as sharia financial lit…

Understanding the Drivers of Consumer Loyalty Among Millennials Towards Halal…

This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by…

Measuring the Role of Zakatin the Development of HDI with aLicense Approach (…

This research creates a breakthrough by bringing the National Zakat Index (IZN) approach to measure the role of zakat in increasing the Human Development Index (HDI), an aspect that is still minimally explored in the literature. Focusing on analyzing the performance of BAZNAS Bekasi city provides added value, considering that BAZNAS Bekasi city has proven to be good and transparent in the distr…

Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi Terhadap Keputusan P…

Abstract The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, D…