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Analysis Of The Influence Of Islamic Marketing Ethics On Customer Satisfactio…
This study aims to determine the application of Islamic marketing ethics to customer satisfaction of RM Pagi Sore in the Bogor area. The sample in this study were consumers of RM Pagi Sore. The research method used is the descriptive quantitative method. The sample was taken from 70 respondents using the purposive sampling technique. Hypothesis testing using multiple linear regression analysis …
- Edition
- Vol. 13 No. 02 (2024)
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1-9
- Series Title
- -
- Call Number
- -
Perspective on Digital Marketing Toward Purchase Intention: A Sentiment Analysis
This study aims to determine the sentiment towards digital marketing and its influence on purchasing tendencies over the last ten-year period, starting from 2014 to 2023. The method used is descriptive statistical analysis with meta-analysis and sentiment from secondary data in the form of metadata from 92 articles indexed by Dimention.ai with data processing using Microsoft Excel 2016 and Sent…
- Edition
- Vol 5 No 8 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- -
- Series Title
- -
- Call Number
- -
ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- pp.174-196
- Series Title
- -
- Call Number
- -
Efficient Market Analysis of Jakarta Islamic Index (2019-2023)
This study aims to analyze the efficient market form of the Jakarta Islamic Index. The methodology used is an event study with a window period of 20 days, including ten days before and ten days after the announcement of composition changes held twice a year. The sample consists of 102, with 30 companies listed during the study period and 36 companies excluded and re-listed following the composi…
- Edition
- Vol. 11 No. 2 (2024)
- ISBN/ISSN
- 2716-0610
- Collation
- pp.160-175
- Series Title
- -
- Call Number
- -
Analisis Kontribusi Indeks Syariah Terhadap Pasar Modal Indonesia
Penelitian ini bertujuan untuk mengetahui berapa besar indeks Syariah berkontribusi dalam pasar modal Indonesia. kontribusi indeks Syariah dilihat dalam tiga indikator, yaitu return, volume dan value. Model yang digunakan adalah model VER/VECM untuk melihat signifikansi hubungan indeks Syariah terhadap pasar modal Indonesia dalam jangka panjang, dan untuk mengetahui keadaan pasar mod…
- Edition
- -
- ISBN/ISSN
- NIM0913017
- Collation
- -
- Series Title
- -
- Call Number
- Ref 332.6 Fat a
Analisis Pengaruh Harga Minyak Dunia dan Variabel Makroekonomi Indonesia Terh…
Pasar modal merupakan indikator kemajuan perekonomian suatu Negara serta menunjang ekonomi Negara yang bersangkutan. Hadirnya pasar modal syariah sendiri telah memberikan peran penting dalam merubah sistem keuangan dunia. Saat ini pasar modal syariah bukan hanya menjadi sebuah tren dikalangan Negara-negara muslim semata, namun perkembangan industri keuangan syariah diseluruh dunia men…
- Edition
- -
- ISBN/ISSN
- 0913.151
- Collation
- -
- Series Title
- -
- Call Number
- Ref 339 Sya a
Pengaruh konsentrasi pasar audit terhadap kualitas audit :Audit FEE Sebagai V…
Jasa audit saat ini dikuasai oleh KAP big four dimana di Indonesia KAP big four pada tahun 2005 menguasai 88% pangsa pasar berdasarkan penelitian Afriansyah dan Siregar (2010). Adanya tingkat konsentrasi pasar audit menyebabkan kekhawatiran bagi para regulator tentang kualitas audit. Diamana ketika persaingan pasar audit tinggi menyebabkan turunya kualitas audit karena KAP tidak ingi…
- Edition
- -
- ISBN/ISSN
- 0913.007
- Collation
- -
- Series Title
- -
- Call Number
- Ref 657 Muh p
"Pengaruh Bauran Pemasaran, Word of Mouth dan Social Media Terhadap Keput…
Penelitian ini bertujuan untuk menganalisis pengaruh poduct, price, place, promotion, people, process, physical evidence (marketing mix), word of mouth dansocial media terhadap keputusan pembelian (studi pada Ah Poong Floating Market Sentul City). Penelitian ini menggunakan sembilan variabel independen yaitu poduct, price, place, promotion, people, process, physical evidence (marketing …
- Edition
- -
- ISBN/ISSN
- NIM091304
- Collation
- -
- Series Title
- -
- Call Number
- Ref.658.8 Alf p
Mapping Research on Fashion Marketing Using Biblioshiny- R (2014-2024)
Purpose: Scholars have been actively exploring various aspects of fashion marketing framework, with a focus on delineating the characteristics and trends of keywords, authors, journals, and citations. This review aims to analyze existing literature to identify key issues, models, solution approaches, and potential future directions in this field. Design/methodology/approach: Our approac…
- Edition
- Volume 7, Nomor 2 (2024)
- ISBN/ISSN
- 2620-8814
- Collation
- pp.687-697
- Series Title
- Manajemen Bisnis Syariah
- Call Number
- -
Sejauh Mana Pembahasan Pasar Modal Syariah? : Sebuah Analisis Scientometric
Penelitian ini bertujuan untuk memetakan perkembangan penelitian dan tren pasar modal syariah, serta bagaimana topik ini berkembang di berbagai negara dan tema yang mendominasi literatur tersebut berdasarkan jurnal-jurnal yang terindeks Scopus. Metode yang digunakan adalah deskriptif kualitatif dengan menganalisis data dari 69 dokumen terbitan tahun 2000 hingga kuartal pertama 2024. Unt…
- Edition
- Vol. 6 No.1 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- pp.1380-1396
- Series Title
- Manajemen Bisnis Syariah
- Call Number
- -
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