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MAQASHID SHARIA AND CUSTOMER DECISIONS IN ISLAMIC HOUSING FINANCE: EVIDENCE F…
The purpose of this study is to analyze maqashid sharia, namely dharuriyat proxied by service quality, hajiat proxied by location, and tahsiniyat proxied by promotion on customer decisions in the FLPP program in Islamic Banking in West Java. This study uses a quantitative approach. The primary data collection technique uses a questionnaire. The sampling technique used is purposive sampling. The…
- Edition
- Vol. 5 No 2
- ISBN/ISSN
- 2774-2687
- Collation
- pp. 164-181
- Series Title
- -
- Call Number
- -
THE INFLUENCE OF THE APPLICATION OF MAQASHID SHARIA ON CUSTOMER DECISIONS IN …
The purpose of this study is to analyze Maqashid Sharia, specifically dharuriyat (necessities) proxied by service quality, hajiat (complementary needs) proxied by location, and tahsiniyat (embellishments) proxied by promotion, on customer decisions within the FLPP program in Islamic banking in West Java. This study adopts a quantitative research approach. Primary data were collected through a s…
- Edition
- Vol 5, No 2, 2024
- ISBN/ISSN
- 27742687
- Collation
- pp.164-181
- Series Title
- -
- Call Number
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The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on P…
This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that th…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.126-140
- Series Title
- -
- Call Number
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Pengaruh Transparansi dan Kualitas Pelayanan Terhadap Keputusan Muzakki Memba…
This study aims to identify how Transparency and Service Quality influence Muzakki's decisions to pay Zakat at Baznas Kabupaten Kepulauan Meranti. Data in this study is processed using quantitative analysis through the partial least square (PLS) approach in the Structural Equation Model (SEM), utilizing the statistical software SmartPLS 3.0. The data collection instrument was a Likert scale que…
- Edition
- Vol 6 No 6 (2024)
- ISBN/ISSN
- 2656-4352
- Collation
- pp. 5028-5061
- Series Title
- -
- Call Number
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The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decisio…
The personal computer industry, especially in the classification of laptop, is one of the largest industries in Indonesia, which has massive sales. In this sector, products from several global-scale computer companies have long been the choice of Indonesian consumers, including HP as its one of leading brand for laptop. This aim to analyze the effect of brand awarness, brand image, brand trus…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- 2721-9879
- Collation
- pp.1271-1281
- Series Title
- -
- Call Number
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The Effect Of Ease Of Accessibility, Transaction Security, And Product Qualit…
In this technological era, the use of e-commerce in purchasing goods makes it very easy for consumers, including electronic purchases. This research aims to analyze the direct influence of the variables ease of access, transaction security, ease of accessibility, transaction security and product quality on online purchasing decisions for electronic devices in Jabodetabek with the research objec…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- -
- Collation
- pp.1320-1330
- Series Title
- -
- Call Number
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Analisis pengaruh promosi, live streamers, dan tekanan waktu terhadap keputus…
This research analyzes the influence of promotions, live streamers, and time pressure on purchasing decisions made through the Shopee Live feature. The method employed in this study is quantitative descriptive. This research's population and sample size totaled 193 individuals in Jabodetabek Area. The sampling technique utilized is probability sampling with purposive sampling. The statist…
- Edition
- Vol. 12 No. 2 (2024)
- ISBN/ISSN
- 2549-192X
- Collation
- PP;274-283
- Series Title
- Manajemen Bisnis Syariah
- Call Number
- -
Analisis hubungan antara pemasaran sosial (social marketing) dan pelayanan te…
Pemasaran Sosial dan Pelayanan merupakan strategi yang tepat diterapkan di lembaga Dompet Dhuafa. Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi pemasaran sosial dan pelayanan terhadap keputusan muzakki dalam membayarkan zakatnya. Indiaktor pemasaran sosial antara lain: iklan melalui media televisi, radio, media cetak, penyebaran brosur dan spanduk, pengadaan event, ge…
- Edition
- -
- ISBN/ISSN
- NIM.0711025
- Collation
- -
- Series Title
- -
- Call Number
- Ref.658.8 SAT a
Pengaruh potongan harga terhadap keputusan pembelian produk ( Studi kasus pad…
Ramayana Department Store, Plaza Jambu Dua Bogor merupakan salah satu perusahaan yang bergerak dalam bidang usaha ritel, swalayan dan supermarket. Salah satu strategi pemasaran yang dilakukan oleh Ramayana Department Store Plaza Jambu Dua Bogor yaitu dengan strategi potongan harga terhadap beberapa jenis item produk. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pe…
- Edition
- -
- ISBN/ISSN
- NIM.0610.103
- Collation
- -
- Series Title
- -
- Call Number
- Ref. 658.8 KAH p
Analisa persepsi terhadap keputusan pembelian produk cina di indonesia (studi…
Tujuan penelitian ini adalah (1) Mengetahui seberapa besar konsumen mempersepsikan produk handphone China dan (2) Seberapa besar pengaruh persepsi konsumen dalam memperoleh keputusan pembelian pada produk handphone China, atribut yang digunakan adalah dari penjabaran marketing mix (Produk, Price, Promotion, dan Place). Objek Penelitian yang dilakukan adalah konsumen produk handphone C…
- Edition
- -
- ISBN/ISSN
- NIM.0610.006
- Collation
- -
- Series Title
- -
- Call Number
- Ref. 658.8 RAM a
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