This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
"Koperasi Bersatu Kerabat Pulo Kambing (KBKPK) is sharia-based cooperatives based on community recycled waste bank “Bank Sampah”. This cooperative has two functions, financial and waste recycling. This dual functions is an interesting and important research object since it endorse not only profit but also engage members and society to participate in green lifestyle. With the integra…
"Islamic Boarding Schools stand in an environment that deals directly with the community. Many Islamic boarding schools become a pride that provides balanced learning between the world and the hereafter, even many Islamic boarding schools that have economic activities such as cooperatives, agriculture, animal husbandry and so on. One of the largest Sharia Savings and Credit Cooperatives…
Background – Indonesia as a country with a Muslim population of more than 80%, and also have some hospitals with sharia certified and supported by the government. However, from the data obtained there are still many Indonesian Muslims who go for medical tourism to sharia hospitals abroad. Objective – This research aims to find out how big the business potential and development strat…
"Goal: To identify internal and external factors that influence the success of marketing Islamic insurance policy waqf in Indonesia, and to formulate effective marketing strategies to increase sales of this product. Methode: The research used is SWOT analysis and brand analysis with a qualitativedescriptive approach, using primary data from interviews and observations as well as seconda…
Abon merupakan makanan kering yang terbuat dari daging cincang yang telah dihaluskan, didihkan dan kemudian digoreng. Pembuatan abon menjadi alternatif pengolahan ikan dalam rangka penganekaragaman produk perikanan dan mengantisipasi melimpahnya tangkapan ikan di masa panen. Keungulan abon ikan terdapat pada bahan bakunya yaitu ikan lele, dibandingkan dengan produk hewani lainya ikan …
"Tujuan : Penelitian ini berjudul Rencana Bisnis ''Ezzy Café'' kedai kopi dengan Analisis Model Canvas. Penelitian ini menggunakan analisis bisnis model kanvas dengan tujuan untuk mendapatkan dan memahami hasil-hasil yang akurat dan tepat mengenai elemen bisnis, antara lain customer segment, Value Proposition dan pemetaan mengenai bisnis yang akan dijalani kedepannya. Metode : Met…
"Tujuan: Penelitian ini bertujuan untuk menganalisis dan menemukan model bisnis yang tepat pada rencana bisnis kerajinan resin “Maidy Craft”, dengan fokus pada analisis mendalam terhadap customer segment, value propositions, channels, cost structure dan revenue streams yang sesuai. Metode: Penelitian ini menggunakan pendekatan kualitatif dengan metode action research pada wilayah K…
"Penelitian ini bertujuan untuk menganalisis dan menemukan model bisnis yang tepat pada rencana bisnis ""BrownTalk"". Metode penelitian yang digunakan adalah Action Research dengan teknik wawancara dan observasi sebagai cara pengumpulan data. Hasil penelitian ini diperoleh melalui evaluasi model bisnis ""BrownTalk"" Brownies Crispy Kelapa dengan menganalisis SWOT pada setiap elemen mo…