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Analisis Pengaruh Religiusitas, Promosi dan Pengetahuan Produk terhadap Minat…
Tujuan: Penelitian ini memiliki tujuan untuk mengetahui tingkat minat beli terhadap kosmetik halal menggunakan variabel Religiusitas, Promosi, dan Pengetahuan produk. Penelitian ini memiliki rentang usia 18-40 tahun diwilayah Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskreptif dengan Teknik analisis Partial Least Square- Structural Equation Modelling (PLS-SEM). Pen…
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- ISBN/ISSN
- NIM.21101.01051
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8342 AST a
Pengaruh Trend Fashion, Promosi Diskon, Dan Iklan Di E-Commerce Terhadap Kepu…
"Goals This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial…
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- ISBN/ISSN
- NIM.2110101067
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- MBS
- Series Title
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- REF 658.84 MUL p
Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
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- ISBN/ISSN
- NIM.2110101139
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- MBS
- Series Title
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- Call Number
- REF 658.8 GAN m
Analisis Minat Menggunakan Promo Mobile Banking Pada Nasabah Dengan Akad Wadi…
"This study aims to determine the effect of attitude, subjective norms, perceived behavioral control and sharia perceptions on customer interest in using mobile banking promos on customer with wadiah contracts at Bank Syariah Indonesia. : This research uses assosiative quantitative approach with a case study of mobile banking promos for customer with wadiah contracts at Bank Syari…
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- ISBN/ISSN
- NIM.110101088
- Collation
- MBS
- Series Title
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- Call Number
- REF 332.17 DEF a
The Impact Of Sharia Financial Literacy, Price Discount, And Promotion on atr…
Purpose : : The Impact Of Sharia Financial Literacy, Price Discount, And Promotion On Attractiveness In Using Sharia Leasing (Case Study In Jabodetabek Area). To find out the influence of sharia financial literacy, price discounts and promotions on attractiveness in using sharia leasing in Jabodetabek. Methodology : Structural Equation Modeling - Partial Least Square (SEM PLS). Findings Keyword…
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- ISBN/ISSN
- NIM.2110101098
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.81 ADR t
Pengaruh Citra Merek, Harga, Promosi, dan Keaslian Merek terhadap Keputusan P…
Tujuan: Penelitian ini betujuan untuk menguji pengaruh citra merek, harga, promosi, dan keaslian merek terhadap Keputusan Pembelian pada Platform Steam di JABODETABEK. Metode: Penelitian ini menggunakan pendekatan kuantitatif. Metode pada penelitian ini menggunakan metode SEM (Structural Equation Modeling) dengan aplikasi PLS 4.0 (Partial Least Square). Teknik dalam pengambilan sampel…
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- ISBN/ISSN
- NIM.2010101050
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8342 RAM p
Analisa Pengaruh Event Tanggal Kembar, Promo dan Kepuasan Konsumen Terhadap…
"This study aims to analyze the influence of twin date events, promos, and customer satisfaction on the purchasing decisions of Generation Z consumers using the Shopee e-commerce platform in the Greater Jakarta area. The phenomenon of twin date events, such as 11.11 and 12.12, which are accompanied by various promotions such as discounts, free shipping, and cashback, has become a signif…
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- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101037
- Collation
- 1381 - 1396
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- Call Number
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Pengaruh Service Quality, Promotion Dan Customer Eksperience Terhadap Kepuasa…
"Continuing previous research in measuring the level of customer satisfaction of Bank Riau Kepri Syariah and analyzing what influences will affect customer satisfaction, this study aims to determine the effect of service quality, promotion and customer experience on customer satisfaction of Bank Riau Kepri Syariah. This study uses a descriptive quantitative research approach method with a…
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- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101049
- Collation
- 2621-6833
- Series Title
- -
- Call Number
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FAKTOR – FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF MUSLIM GEN-Z SAAT TANG…
Penelitian ini bertujuan untuk menganalisis pengaruh variabel Promosi, Shopping Lifestyle, Religiusitas, Literasi Keuangan Syariah terhadap Pembelian Impulsif di tanggal kembar pada gen-z muslim marketplace Shopee. Penelitian ini menggunakan metode kuantitatif dan jenis data yang digunakan berupa data primer dan data sekunder yang disebar melalui kusioner. Pada penelitian ini, menggunakan tekni…
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- Vol 9 No 2
- ISBN/ISSN
- 2597 - 8829
- Collation
- -
- Series Title
- -
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Analisi Perilaku Impulsive Buying Pada Aplikasi Tiktok Shop Produk Kosmetik H…
Penelitian ini merupakan penelitian empiris yang bertujuan untuk mengetahui perilaku impulsive buying pada aplikasi TikTok shop produk kosmetik halal pada masyarakat di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan mengolah data primer melalui responden langsung dengan menggunakan kuesioner. Pengujian ini menggunakan program SEM dengan regresi linear beranda da…
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- ISBN/ISSN
- NIM,.19103056
- Collation
- ES
- Series Title
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- Call Number
- REF 658.8342 HIS a
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