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Faktor-faktor yang Mempengaruhi Minat Berdonasi Melalui Mobile Banking BSI
Goal : This thesis discusses what factors influence Gen Z's interest in donating through BSI Mobile Banking with a case study inthe Jabodetabek area. Method : The type of research used in this research is quantitative. This research focuses on four main variables, namely perceived convenience, perceived usefulness, social influence, and religiosity. Data was collected through a survey of…
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- ISBN/ISSN
- NIM2010103055
- Collation
- ES
- Series Title
- -
- Call Number
- REF 332.17 WID f
Faktor-Faktor Yang Mempengaruhi Gen Z Dalam Melakukan Keputusan Pembelian Pro…
Tujuan : Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis faktor-faktor apasajakah yang mempengaruhi minat belanja gen z terhadap produk UMKM yang ada di e-commerce dan juga mengetahui faktor yang paling signifikan terhadap minat belanja gen z terhadap umkm. Metode : Analisis Regresi Linear Berganda dengan perangkat lunak SPSS 3.0 Hasil/Temuan Penelitian ini dilakukan …
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- ISBN/ISSN
- NIM.2110101126
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.84 AUL f
Analisis Pengaruh Literasi Keuangan Syariah, Risk Tolerance, Dan Investment E…
Kuantitatif
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- ISBN/ISSN
- NIM.2110103004
- Collation
- ES
- Series Title
- -
- Call Number
- REF 332.6 ZUL a
Pengaruh Sikap, Religiusitas, dan Pendapatan Terhadap Minat Berwakaf Uang Pad…
Research Objectives: This research aims to determine the influence of attitude, religiosity, and income on interest in donating cash among Gen Z and Millennials. Research Methods: This study employed a quantitative approach, conducting a survey of 100 respondents who had donated cash waqf through an electronic medium (Google Form). The Statistical Package for the Social Sciences (SPSS) …
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- ISBN/ISSN
- NIM.18103036
- Collation
- ES
- Series Title
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- REF 2X4.251 SHI p
Pengaruh Viral Marketing, Content Marketing Dan Brand Image Terhadap Keputusa…
"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …
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- ISBN/ISSN
- NIM.2110101092
- Collation
- -
- Series Title
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- Call Number
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Pengaruh Social Proof, Kemudahan, dan Trust terhadap Minat Beli Gen Z di Ti…
"The study discusses the phenomenon of increasing use of the TikTok application in 2025 and will continue to increase over time and the largest TikTok users in Indonesia among the soaring generation z, this study discusses several factors such as social proof, ease of use and customer trust which are the objects of this study and focus on generation z in the Jabodetabek area. The populati…
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- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101021
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
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Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender
"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…
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- Vol 7 No 7 (2025)
- ISBN/ISSN
- NIM.2310103001
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Diskon Flash Sale dan Live Shopping Terhadap Keputusan Pembelian P…
"This study aims to determine the effect of discounts, flash sales and live shopping on purchasing decisions for skincare products on the Shopee platform for millennials and Gen Z in Riau Province. With the title ""The Effect of Discounts, Flash Sales and Live Shopping on Purchasing Decisions for Skincare Products on the Shopee Platform for Millennials and Gen Z"". This study uses a quant…
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- Vol. 6, No 2, June 2025
- ISBN/ISSN
- NIM.2110101084
- Collation
- 2745-7613
- Series Title
- -
- Call Number
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Determinan Faktor Yang Mempengaruhi Minat Gen Z dan Y di Kota Bogor Dalam Ber…
Tujuan: Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh fitur, motivasi, dan religiusitas terhadap minat gen Z dan Y dalam berinvestasi reksadana syariah pada platform Bibit di kota Bogor Raya. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan data primer dan menggunakan analisis regresi linear berganda. Data dari penelitian ini dikumpulkan dengan meny…
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- ISBN/ISSN
- NIM.19101152
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 332.6322 MAH d
Pengaruh Trend Fashion dan Media Sosial Terhadap Perilaku Konsumsi Gen Z dan …
Tujuan: Penelitian ini bertujuan untuk mengetahui pengaruh trend fashion dan media sosial terhadap perilaku konsumsi Gen Z dan milenial di Provinsi Jawa Barat. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. Sumber data yang dikumpulkan berasal dari penyebaran kuesioner kepada responden di Provinsi Jawa Barat melalui plat…
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- ISBN/ISSN
- NIM.19108004
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 DEW p
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