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Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap Keputusan Pembelian Skincare Halal di Tiktok Shop di Kalangan Pria Kota Jabodetabek

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Goal : This study aims to analyze the influence of halal label perception, sales
level, and reviews on purchasing decisions for halal skincare products at TikTok
Shop among men in Jabodetabek City.
Methods : This study uses a quantitative method. The sampling technique that
will be used is purposive sampling, where the sample is determined with certain
considerations. The number of samples used is in accordance with the analysis
method and is a SEM model (structural equation model), with a sample size of at
least 5 times the number of variable indicators (Ferdinand, 2014). Purposive
sampling was used on 100 male respondents in Jabodetabek City who had or
were using halal skincare. Primary data was obtained through an online
questionnaire with a Likert scale. Data analysis used Partial Least Square
Structural Equation Modeling (PLS-SEM) with SmartPLS software.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 WAH p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.2110103039

Classification

658.8342

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Halal Label
Purchasing Decision
Review
TikTok Shop
sales level
halal skincare
Jabodetabek men

Specific Detail Info

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Statement of Responsibility

Taqy Wahhad

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