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Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabodetabek: Teknologi Digital Sebagai Moderasi
Analyzing the Influence of Islamic Financial
Literacy, Risk Perception, Social Media, on Interest
in Islamic Stock Investment in Jabodetabek: Digital
Technology as Moderation
This research employs a quantitative approach with
a case study on Gen Z in Jabodetabek. Data is
collected through a questionnaire distributed via
Google Forms. The data is processed with SEM-PLS
analysis.
The results of this study are that Islamic financial
literacy and risk perception have a significant and
positive effect on interest in Islamic stock investment,
while social media has no significant effect. Digital
technology moderates the relationship between
social media and interest in Islamic stock
investment, while it does not moderate the
relationship between Islamic financial literacy and
risk perception on interest in Islamic stock
investment.
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