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Analisis Pengaruh Keputusan Pembelian Produk Makanan di Restoran Jepang Cepat Saji Bersertifikat Halal Pada Generasi Z di Bogor

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This study aims to analyze the influence of taste perception, price
perception, service quality, and halal literacy on the purchasing
decisions of Generation Z consumers in Bogor regarding halal-
certified Japanese fast food products.
: This research employs a quantitative approach through a survey
method by distributing questionnaires to 100 respondents from
Generation Z in Bogor who have previously purchased halal-
certified Japanese fast food. The data were analyzed using
Structural Equation Modeling - Partial Least Squares (SEM-
PLS) with the SmartPLS 4.0 software.
: The results show that taste perception and service quality have a
positive and significant influence on purchase decisions. On the
other hand, price perception and halal literacy show a positive
but not significant influence. This indicates that, in the context of
halal-certified Japanese fast food, Generation Z consumers are
more influenced by sensory and service aspects than by price and
halal knowledge.

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Detail Information

Series Title

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Call Number

REF 658.8342 KHA a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.2110103027

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Halal
Purchase Decision
Halal Literacy
generation z
Japanese fast food
taste perception
sevice quality

Specific Detail Info

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Statement of Responsibility

MUhammad Nur Rizqi Khaliq

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