Electronic Resource

Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap Keputusan Pembelian Produk Skincare Skintific pada Platform TikTok

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"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live
Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data
used is primary data obtained based on the distribution of questionnaires to 100 respondents. The
sampling used uses non-probability with a purposive sampling technique with the criteria of
consumers who have purchased skintific products in this study. The data analysis method is carried
out using multiple linear regression analysis. The test results show that the variables Viral Marketing,
Online Consumer Review and Live Streaming have a positive effect on the decision to purchase
Skintific Skincare on the Tiktok platform. "

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Availability

Detail Information

Series Title

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Call Number

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Publisher

Bogor : Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah., 2025

Collation

1580 – 1600

Language

Indonesia

ISBN/ISSN

NIM.2110101078

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol 7 No 8 (2025)

Subject(s)

viral marketing
online consumer reviews
live streaming and purchasing decision

Specific Detail Info

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Statement of Responsibility

Nuraisah ; Elang Ilik Martawijaya

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