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Pengembangan Bisnis "Beras Tulen SLYP Akbar"
Beras merupakan makanan pokok bagi sebagian besar masyarakat Indonesia.Konsumsi beras di Indonesia semakin meningkat setiap tahunnya seiiring dengan meningkatnya jumlah penduduk Indonesia. Ketergantungan masyarakat Indonesia yang sangat tinggi terhadap beras akan menjadi masalah jika ketersediaan beras sudah tidak dapat tercukupi, situasi tersebut yang dapat mengganggu ketahanan pangan …
- Edition
- -
- ISBN/ISSN
- 1519221
- Collation
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- Series Title
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- Call Number
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Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap…
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101078
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
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Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terh…
"This study aims to analyze the influence of social media marketing, influencer marketing, and product quality on the purchasing decisions of Avoskin skincare products among Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that influencer marketing and product quality si…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101052
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
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