Electronic Resource

Pengaruh Social Proof, Kemudahan, dan Trust terhadap Minat Beli Gen Z di TikTok Shop

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"The study discusses the phenomenon of increasing use of the TikTok application in 2025
and will continue to increase over time and the largest TikTok users in Indonesia among the soaring
generation z, this study discusses several factors such as social proof, ease of use and customer trust
which are the objects of this study and focus on generation z in the Jabodetabek area. The population
and sample are Generation Z in the Jabodetabek area who have shopped at TikTok Shop. And the
total respondents obtained were 100 people. The sampling technique used in this study was the non
probability sampling technique using the purposive sampling technique. The data analysis technique
used was the Partian Least Square Structural Equation Modeling (PLS-SEM) technique using
SmartPLS 4.0 software. The findings in this study are that social proof and ease of use have an effect
on the buying interest of generation z in the TikTok shop but are not significant, this finding affects
several factors, it could be from the lack of samples used and there are other stronger factors, while
customer trust has a positive and significant effect on the buying interest of generation z in the
TikTok shop. This study examines how social proof, ease of use and customer trust influence the
online buying interest of Generation Z in the Jabodetabek area on the Tiktok Shop platform. From
the results of the analysis and findings conducted by the author, the customer trust variable has a
positive and significant effect. Social proof and ease of use do not have a significant effect on the
online buying interest of Generation Z in the Jabodetabek area on the Tiktok Shop platform."

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Availability

Detail Information

Series Title

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Call Number

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Publisher

Bogor : Jurnal : Kajian Ekonomi & Bisnis Islam., 2025

Collation

1380 - 1396

Language

Indonesia

ISBN/ISSN

NIM.2110101021

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol 6 No 7 (2025)

Subject(s)

trust
Gen Z
convenience
social proof

Specific Detail Info

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Statement of Responsibility

Muhammad Sauqi Abdillah ; Achmad Syamsul Huda

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