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Analisis Pengaruh Product, Price, People, Process Terhadap Volume Penjualan P…
Goal : This thesis aims to determine whether there is an effect of product, price, people, process on the sales volume of PT Ismo Trans Jaya Method : This study uses a descriptive quantitative approach. The sampling technique used non-probability sampling and accidental sampling by distributing questionnaires to all 100 customers of PT Ismo Trans Jaya in the Solo area and its surround…
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- -
- ISBN/ISSN
- 16101040
- Collation
- -
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Rencana Bisnis Myrtle Weddin Organizer Dengan Analisis Bisnis Model Kanvas
Purpose: This study is intended to analyze the business plan with a business model analysis of the canvas with the aim of obtaining accurate results on the elements of customer segments and value propositions of the business plan to be built. Method: This study uses the action research method to determine market potential, especially in customer segments and value propositions with the …
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- ISBN/ISSN
- 17101072
- Collation
- -
- Series Title
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Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat…
This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that cust…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101043
- Collation
- 2559 - 2579
- Series Title
- -
- Call Number
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Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…
"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…
- Edition
- Volume 7 Nomor 7 (2025)
- ISBN/ISSN
- NIM.2110101026
- Collation
- 2043 – 2065
- Series Title
- -
- Call Number
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The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…
"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…
- Edition
- Volume 6 (4), 2024
- ISBN/ISSN
- NIM.2110101053
- Collation
- 611 - 624
- Series Title
- -
- Call Number
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Prinsip-Prinsip Etika Bisnis dalam Al-Qur'an Dan Hadits Relevansinya Terhad…
"This study explores the relationship between the principles of business ethics in the Qur'an and Hadith and the practices of micro, small, and medium enterprises (MSMEs) in Bogor City. Employing a descriptive qualitative approach, data were collected through in-depth interviews and knowledge-based tests involving 15 MSME actors from various business sectors. Data analysis was conducted…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM2110101016
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
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Pengaruh Social Proof, Kemudahan, dan Trust terhadap Minat Beli Gen Z di Ti…
"The study discusses the phenomenon of increasing use of the TikTok application in 2025 and will continue to increase over time and the largest TikTok users in Indonesia among the soaring generation z, this study discusses several factors such as social proof, ease of use and customer trust which are the objects of this study and focus on generation z in the Jabodetabek area. The populati…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101021
- Collation
- 1380 - 1396
- Series Title
- -
- Call Number
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Analisa Pengaruh Event Tanggal Kembar, Promo dan Kepuasan Konsumen Terhadap…
"This study aims to analyze the influence of twin date events, promos, and customer satisfaction on the purchasing decisions of Generation Z consumers using the Shopee e-commerce platform in the Greater Jakarta area. The phenomenon of twin date events, such as 11.11 and 12.12, which are accompanied by various promotions such as discounts, free shipping, and cashback, has become a signif…
- Edition
- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101037
- Collation
- 1381 - 1396
- Series Title
- -
- Call Number
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