Electronic Resource

Pengaruh Social Media Marketing Influencer Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Avoskin di Kota Bogor Studi Media Tik-Tok pada Gen Z Kota Bogor

---

"This study aims to analyze the influence of social media marketing, influencer
marketing, and product quality on the purchasing decisions of Avoskin skincare products among
Generation Z in Bogor City. Employing a quantitative approach and Partial Least Square
Structural Equation Modeling (PLS-SEM) with 100 respondents, the findings reveal that
influencer marketing and product quality significantly and positively affect purchasing decisions,
while social media marketing has no significant impact. These results suggest that despite the
popularity of social media, trust in influencers and perceptions of product quality play a more
critical role in shaping consumer decisions. The study offers practical implications for beauty
industry players to prioritize collaborations with influencers and the enhancement of product
quality in their marketing strategies."

---

Availability

Detail Information

Series Title

-

Call Number

-

Publisher

Bogor : Jurnal : Kajian Ekonomi & Bisnis Islam., 2025

Collation

1380 - 1396

Language

Indonesia

ISBN/ISSN

NIM.2110101052

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol 6 No 8 (2025)

Subject(s)

Product Quality
Social Media Marketing
nfluencer Marketing
Purchase

Specific Detail Info

-

Statement of Responsibility

Lestari Indah Permai ; Elang Ilik Martawijaya

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment