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Pengaruh Service Quality, Promotion Dan Customer Eksperience Terhadap Kepuasan Nasabah Bank Riau Kepri Syariah Experinens Terhadap Kepuasan Nasabah Bank Riau Kepri Syariah

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"Continuing previous research in measuring the level of customer satisfaction of Bank Riau Kepri
Syariah and analyzing what influences will affect customer satisfaction, this study aims to determine
the effect of service quality, promotion and customer experience on customer satisfaction of Bank
Riau Kepri Syariah. This study uses a descriptive quantitative research approach method with a
survey method or questionnaire method distributed to respondents online via google form. The sample
used was 221 samples obtained through purposive sampling technique. Hypothesis testing using
Partial Least Square Structural Equation Modeling (PLS SEM) technique with SmartPLS. The results
of the analysis show that promotion and customer experience affect customer satisfaction of Bank
Riau Kepri Syariah, and service quality does not have a significant effect on customer satisfaction of
Bank Riau Kepri Syariah. because customers pay more attention to satisfaction in other driving
factors such as products, promotions and customer experience. "

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Detail Information

Series Title

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Call Number

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Publisher

Bogor : Jurnal Tabarru’ : Islamic Banking and Finance., 2025

Collation

2621-6833

Language

Indonesia

ISBN/ISSN

NIM.2110101049

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Volume 8 Nomor 1, Mei 2025

Subject(s)

Promotion
Service Quality
Customer Satisfaction
Customer experience

Specific Detail Info

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Statement of Responsibility

Fanny Meyhusna Putri ; Miftakhus Surur

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