Electronic Resource

Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender

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"This study examines the factors influencing the purchase intention of halal-labeled
cosmetics among Gen Z and explores the moderating role of demographic variables. Using a
quantitative approach and a case study design, data were collected from Gen Z consumers in Java
through an online questionnaire and analyzed using the Structural Equation Modeling (SEM)
method with SmartPLS 4.0. The findings indicate that religiosity and attitude have a significant and
positive impact on purchase intention, while knowledge does not have a significant effect. Gender
was found to moderate the relationship between religiosity and purchase intention, with religiosity
having a stronger influence on women than on men. These results suggest that marketing strategies
should emphasize religiosity and foster a positive attitude toward halal cosmetics, with a stronger
focus on female consumers. Future research should expand the sample beyond Java and incorporate
qualitative methods to explore additional factors influencing Gen Z's purchase intention of halal
cosmetics."

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Availability

Detail Information

Series Title

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Call Number

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Publisher

Bogor : Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah., 2025

Collation

1580 – 1600

Language

Indonesia

ISBN/ISSN

NIM.2310103001

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol 7 No 7 (2025)

Subject(s)

Purchase Intention
Gen Z
Halal Cosmetics
Gender Moderation

Specific Detail Info

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Statement of Responsibility

Afrina Riza Trinanda ; Anita Priantina

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