Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender

"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…

Analisis Kesadaran, Sertifikasi dan Bahan Makanan Halal Terhadap Minat Beli…

"This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial…

The Effectiveness Analysis of Dompet Dhuafa Ekselensia Tahfizh School Evalu…

"Ekselensia Tahfizh School (e-Tahfizh) is a human resource development program with a focus on memorizing Al-Qur'an, dirasah Islamiyah, and leadership under the auspices of the Lembaga Amil Zakat (LAZ) Dompet Dhuafa. This study aims to determine the extent to which the effectiveness of the e Tahfizh program in helping beneficiaries feel a change in welfare in their lives. This study …

FAKTOR-FAKTOR YANG MEMPENGARUHI PREFERENSI HALAL PADA PRODUK KOSMETIK DI KALA…

The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and religiosity t…

Pengaruh Pengetahuan, Sikap, dan Religiusitas Terhadap Minat Beli Produk Fash…

Fashion leather includes garments made from animal skins and is used extensively in the manufacture of various items, including jackets, shoes, bags, and accessories. This popularity is due to the high aesthetic value and durability of leather fashion products. This study aims to investigate the influence of knowledge, attitude, and religiosity on the purchase intention of leather fashion produ…

Gen Z and Halal Local Cosmetics

This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …

Faktor- Faktor Yang Mempengaruhi Preferensi Halal Pada Produk Kosmetik Di Ka…

Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…

Proceeding Nalchik International Conference 2023

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Volume 4

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Millenium Muslim Students Behaviour towards Halal Food, Cosmetics, Tourism, a…

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Proposal Pengabdian Kepada Masyarakat TAZKIA MASUK DESA Pembuatan Tempat Pe…

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