Electronic Resource

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Halal Cosmetic Products

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Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year. Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to collect primary data from 108 generation Z respondents who have used halal cosmetic products in Riau Province, and applies Structural Equation Modeling Partial Least Square (SEM - PLS) analysis techniques. Findings: This study uses a quantitative approach with a questionnaire to collect data from 108 generation Z respondents in Riau Province who use halal cosmetic products, and applies SEM-PLS for data analysis. The results show that generation Z consumer attitudes and product quality have a positive and significant influence on the interest in subscribing to halal cosmetic products with coefficient values of 0.430 and 0.439, respectively Originality/Values: These findings provide important insights for the halal cosmetics industry in designing more effective marketing strategies to meet the needs of generation Z consumers who are increasingly concerned about halal products, as well as to expand market share in this industry.

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Availability

Detail Information

Series Title

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Call Number

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Publisher

Bogor : Al-Falah., 2024

Collation

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Language

Indonesia

ISBN/ISSN

2548-2343

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol. 9, No. 1

Subject(s)

attitude
Cosmetics
product
quality
Safety

Specific Detail Info

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Statement of Responsibility

Akbar, Dimas, Satria, Madani ; Indra, Indra

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