Image of The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Halal Cosmetic Products
Bookmark Share

Electronic Resource

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Halal Cosmetic Products

Purpose:This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year.Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to collect primary data from 108 generation Z respondents who have used halal cosmetic products in Riau Province, and applies Structural Equation Modeling Partial Least Square (SEM -PLS) analysis techniques.Findings:This study uses a quantitative approach with a questionnaire to collect data from 108 generation Z respondents in Riau Province who use halal cosmetic products, and applies SEM-PLS for data analysis. The results show that generation Z consumer attitudes and product quality have a positive and significant influence on the interest in subscribing to halal cosmetic products with coefficient values of 0.430 and 0.439, respectivelyOriginality/Values:These findings provide important insights for the halal cosmetics industry in designing more effective marketing strategies to meet the needs of generation Z consumers who are increasingly concerned about halal products, as well as to expand market share in this industry.Article History:Received: 2024-02-07Revised: 2024-04-20Accepted: 2024-05-20Keywords:Cosmetics,Attitude,Safety,Product,Quality.Paper Type:Research PaperContent Lists Available at Directory of Open Access Journals (DOAJ)Al-Falah: Journal of Islamic EconomicsJournal Homepage: http://www.journal.iaincurup.ac.id/index/alfalahDOI: 10.29240/alfalah.v9i1.9690

Availability
#
Acreditation National Journal Location name is not set
AKB2528-3758
Available
Detail Information
Series Title
"pp. 19-38 "
Call Number
-
Publisher
Bengkulu : Al-Falah: Journal of Islamic Economics.,
Collation
ES
Language
English
ISBN/ISSN
2528-3758
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol. 9 No. 1 (2024)
Subject(s)
attitude
Cosmetics
product
quality
Safety
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment