Electronic Resource

Sales Strategy Of Wuling Almaz Vehicles To Millennial Generation (Case Study At Wuling Arista Bogor Showroom)

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This research explores the effective sales strategy of Wuling Almaz vehicles among the Millennial Generation, with a focus on the Wuling Arista Bogor showroom. Through a qualitative approach, this research evaluates the preferences and needs of the Millennial Generation in purchasing vehicles and analyzes the effectiveness of the Wuling Almaz Vehicle sales strategy on the Millennial Generation. The results illustrate that the sales strategy of Wuling Almaz Vehicles is positively successful with the Millennial Generation.

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Availability

Detail Information

Series Title

pp.7504-7515

Call Number

-

Publisher

Cirebon : Eduvest – Journal of Universal Studies., 2024

Collation

MBS

Language

English

ISBN/ISSN

2775-3727

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Volume 4 Number 08, August, 2024

Subject(s)

Effectiveness
Millennial Generation
Sales Strategy

Specific Detail Info

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Statement of Responsibility

Muhammad Fauzi Hidayat

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