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Analisis Pengaruh Kualitas Konten, Kebiasaan Pengguna Dan Promosi Pada Pembel…
Penelitian ini bertujuan untuk menganalisis pengaruh langsung antara variabel kualitas konten, kebiasaan pengguna, dan promosi terhadap minat membeli pada koin aplikasi Line Webtoon di Jabodetabek dengan pengguna aplikasi Line Webtoon sebagai objek penelitian. Metode: Penelitian ini mengadopsi pendekatan kuantitatif dengan metode asosiatif. Data primer yang dikumpulkan melalui kuesioner digunak…
- Edition
- Volume 7 Nomor 5, Tahun 2024
- ISBN/ISSN
- 2597-5234
- Collation
- MBS
- Series Title
- pp.2677-2691
- Call Number
- -
Sales Strategy Of Wuling Almaz Vehicles To Millennial Generation (Case Study …
This research explores the effective sales strategy of Wuling Almaz vehicles among the Millennial Generation, with a focus on the Wuling Arista Bogor showroom. Through a qualitative approach, this research evaluates the preferences and needs of the Millennial Generation in purchasing vehicles and analyzes the effectiveness of the Wuling Almaz Vehicle sales strategy on the Millennial Generation.…
- Edition
- Volume 4 Number 08, August, 2024
- ISBN/ISSN
- 2775-3727
- Collation
- MBS
- Series Title
- pp.7504-7515
- Call Number
- -
ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- pp.174-196
- Series Title
- -
- Call Number
- -
The Effect Of Ease Of Accessibility, Transaction Security, And Product Qualit…
In this technological era, the use of e-commerce in purchasing goods makes it very easy for consumers, including electronic purchases. This research aims to analyze the direct influence of the variables ease of access, transaction security, ease of accessibility, transaction security and product quality on online purchasing decisions for electronic devices in Jabodetabek with the research objec…
- Edition
- Volume 13 , Number 02, 2024
- ISBN/ISSN
- -
- Collation
- pp.1320-1330
- Series Title
- -
- Call Number
- -
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