Electronic Resource

Determinant of Millenial Online Halal Food Purchase Behavior in Bogor During Covid-19 Pandemic

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According to the Global Islamc Economy Report 2019-2020, Indonesia is
ranked first in the Top 10 Islamic economy food consumer markets.
Indonesia spent 173 billion USD for the consumption of halal food. Halal
Purchase Intention is one of the supporting factors that can increase halal
food consumption. According to (Awan & Nabeel, 2015). This study aims
to analyze the determinants of the effect of online halal food purchase
intention during the pandemic. Fear of Missing Out (FoMO), Halal
Status, Magnitudo, and Religiousity are independent variable. Writer use
partial last square as the method with WarpPLS 7.0 software. The
objective is muslim millenoal that stayed on Bogor with 136 respondents
that filled the questionnaire.

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Availability

Detail Information

Series Title

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Call Number

REF 2X4.91 MUH d

Publisher

Bogor : STEI TAZKIA., 2020

Collation

ES

Language

English

ISBN/ISSN

NIM.16103022

Classification

2X4.91

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Halal Food
Halal
Purchase behaviour
Covid-19

Specific Detail Info

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Statement of Responsibility

Hafiz Akbar Muhammad

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