The purpose of this research is to analyze the potential of zakah, infaq, and sadaqah (ZIS) in the Siak Regency area, and the innovative strategies carried out by BAZNAS Siak Regency in an effort to raise ZIS funds in the Siak Regency area. Triangulation qualitative methods are employed in this research. The findings show that zakah's potential in Siak Regency will be between Rp1,415,149.7075 b…