range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultur…
This study aims to investigate the factors affecting the purchasing choices of halalcertified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses …
Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh ke empat variabel Loan Term, Credit Decission, Est. Laba dan Request Amount terhadap keputusan pemberian Pembiayaan Usaha Kecil dan Menengah (UKM) pada lembaga pembiayaan Islamic Peer to Peer Lending PT Ammana. Data dalam penelitian ini diperoleh melalui website Ammana.id yang merupakan salah satu penyedia l…
Over-the-counter and restricted over-the-counter medications are commonly used by students because they are easily accessible and can be purchased when feeling unwell. The aim of this study is to understand the purchasing behaviour of over-the-counter and restricted over-the-counter medicines labelled as halal among students in the Jabodetabek region. In particular, this study examines the infl…
This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …
Abstract This research aims to investigate the influence of halal literacy, religiosity, and awareness of halal on consumer buying interest in halal certified restaurants in the Jabodetabek area, with a focus on Generation Z. Data was collected through a survey targeting 162 respondents using a scale of 1 to 6. Testing was carried out using the Smart PLS V.3 analysis tool and the Structural Eq…
Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…
This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in B…
Perusahaan dengan berbagai jenis usaha seiring berjalannya waktu akan mengalami perkembangan. Perkembangan perusahaan tersebut dapat digambarkan ke dalam sebuah alur, yaitu siklus hidup perusahaan. Siklus tersebut menggambarkan mengenai tahapan perkembangan perusahaan dari awal berdiri dan menjalankan operasionalnya hingga akhir perusahaan tersebut. Tahapan tersebut memiliki karakt…
Produk Banana’s Cake Banjarmasin merupakan salah satu produk makanan yang menyehatkan, sehingga sangat cocok bagi pecinta cake yang takut akan bahaya kandungan makanan diluar sana yang dapat menyebabkan berbagai macam penyakit. Hal inilah yang mendasari penulis untuk mengembangkan produk Banana’s Cake Banjarmasin dalam memenuhi peluang serta kebutuhan pasar yang tersedia. Oleh kar…