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Analisis Pengaruh E-Service Quality, E-Trust, dan Brand Ambassador terhadap M…
"Tujuan : Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality, E-Trust dan Brand Ambassador terhadap minat beli ecommerce Blibli. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS . Hasil : Hasil dari penelitian ini membuktikan bahwa E-Service Quality, ETrust, dan Brand Ambassador berpenga…
- Edition
- -
- ISBN/ISSN
- NIM.19101032
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.84 HAN a
Gen Z and Halal Local Cosmetics
This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …
- Edition
- Vol. 05 No.02 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp.201-214
- Call Number
- -
Preferensi Perilaku Generasi Milenial Muslim terhadap Purchase Intention Indu…
Tujuan – Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi perilaku generasi milenial muslim di wilayah Jabodetabek terhadap purchase intention pada makanan dan minuman halal, keuangan halal, kosmetik halal dan pariwisata halal. Desain/metodologi/pendekatan – Penelitian ini merupakan penelitian kualitatif menggunakan Structural Equation Model Partial Least S…
- Edition
- -
- ISBN/ISSN
- NIM.18120024
- Collation
- MES
- Series Title
- -
- Call Number
- REF 2X4.9 MAR p
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