Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of sa…
"Goal : This study aims to examine the factors influencing halal lifestyle, religiosity, price, and social media on the consumption patterns of halal skincare among Muslim women in Jabodetabek. Methode : The type of research employed is descriptive quantitative, using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to construct a model of halal skincare c…