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Dinamika Konten Dan Live Streaming Pada Aplikasi TikTok: Dabe Beaute
Kualitatif
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- ISBN/ISSN
- NIM.2110409016
- Collation
- KPI
- Series Title
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- Call Number
- REF 302.23 MIS d
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
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- ISBN/ISSN
- NIM.2110101189
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.84 SIL a
Pengaruh Conten Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kepu…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
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- ISBN/ISSN
- NIM.2110101163
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- REF 658.872 ADA p
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
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- ISBN/ISSN
- NIM.21101.01128
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8343 IRS p
Peran Content Creator Dalam Meningkatkan Branding Restorant "Almaz Fried Chic…
Kualitatif
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- ISBN/ISSN
- NIM.2110409011
- Collation
- KPI
- Series Title
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- Call Number
- REF 658.8 ALA p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
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- ISBN/ISSN
- NIM.2110101127
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.81 ALF s
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- ISBN/ISSN
- NIM.20101.01111
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- MBS
- Series Title
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- Call Number
- REF 658.8343 SUT a
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.872 SAL p
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
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- ISBN/ISSN
- NIM.21101.01074
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- MBS
- Series Title
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- Call Number
- REF 658.8343 ISN p
Strategi Marketing Melalui Penyesuaian Search Engine Optimization (SEO) Dan K…
This research aims to analyze digital marketing strategies through the alignment of Search Engine Optimization (SEO) practices and blog content management to increase website traffic for PT DCConnect Global. The study focuses on how the implementation of integrated SEO strategies with blog content can enhance website visibility in organic search results, as well as how Islamic val…
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- ISBN/ISSN
- NIM.2110101009
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- MBS
- Series Title
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- Call Number
- REF 658.872 FIK s
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