"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
Background : Dunia Pingu is a refurbished laptop company that focuses on Linux based eco-friendly laptop. The aim of the Dunia Pingu is to provide an ecofriendly and customizable Linux powered laptops for the population of Bogor. Objective : The aim of this research is to analyze the target consumer segmentation and Value Proposition of Dunia Pingu in the form of Business Model Canvas. Met…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…