Analisis Pengaruh Sertifikasi Halal, Citra Merk, Kualitas Produk dan Store At…

Purpose: This thesis aims to find out whether there is an effect of halal certification, brand image, product quality and store atmosphere on purchasing decisions at J.CO Donuts & Coffee in Bogor. Methods: This research uses quantitative methods with a descriptive approach. The sampling technique used non-probability sampling by distributing questionnaires to 150 respondents who live …