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Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- ISBN/ISSN
- NIM.20101.01111
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8343 SUT a
Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness P…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
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- ISBN/ISSN
- NIM2110101002
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.84 PRA i
Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- ISBN/ISSN
- NIM2110101103
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.82 ADI p
Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…
Objectives Methods : A. MUJAHID RAMADHAN : S.21101.01164 : Islamic Businesss Management : The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This re…
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- ISBN/ISSN
- NIM.2110101164
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8342 RAM p
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan P…
This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the…
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- Vol. 13 No. 3 September 2024
- ISBN/ISSN
- 2654-5837
- Collation
- MBS
- Series Title
- pp.357–369
- Call Number
- -
Pengaruh Reklame Video Wall Dalam Menumbuhkan Brand Awareness Konsumen (Studi…
Dalam era tekhnologi dan persaingan pasar yang makin ketat sekarang ini, limpahan informasi dan terbukanya peluang untuk mengakses informasi membuat konsumen makin kritis dalam memilih produk. Agar dapat unggul dalam persaingan, salah satu jalan yang ditempuh oleh perusahaan adalah dengan kemampuan mengelola dan menyampaikan informasi kepada konsumennya dimana salah satu wujudnya adal…
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- ISBN/ISSN
- NIM0913107
- Collation
- -
- Series Title
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- Call Number
- Ref 659 Pur p
Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increas…
This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a ca…
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- Vol. 05 No. 01 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- pp.141-153
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- -
- Call Number
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Pengaruh Penggunaan Sosial Media Facebook terhadap Brand Awareness (Studi Kas…
ncreasingly recognized the role of sosial media in improving business performance and brand as well as be used as one tool in promoting a product or service, this is the baground of this research in particular, this research is done by developing a model to analyze the brand awareness of the product brand that is Najaha tour and Travel Bogor, which is currently Najah Tour and Travel foc…
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- ISBN/ISSN
- NIM0913082
- Collation
- -
- Series Title
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- Call Number
- Ref 658.8 Kha p
Pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri studi …
Penelitian ini dilakukan bertujuan untuk menguji pengaruh brand Bank Mandiri terhadap brand equity Bank Syariah Mandiri. Brand Bank Mandiri mempengaruhi lima variabel pembentuk brand equity Bank Syariah Mandiri yaitu brand awareness, brand association, perceived quality, brand loyalty dan brand image. Dalam penelitian ini digunakan data primer dari kuesioner, teknik analisis data yang …
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- ISBN/ISSN
- NIM0812186
- Collation
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- Series Title
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- Call Number
- Ref.658.8 Kau p
ANALISIS NASABAH BERPINDAH MEREK (BRAND SWITCHING) PADA BANK SYARIAH DAN BA…
Munculnya perbankan syariah dengan pertumbuhan begitu cepat merupakan fenomena yang menggambarkan terjadinya perpindahan merek pada konsumen, dalam hal ini nasabah bank. Penelitian dilakukan untuk menganalisis perilaku perpindahan merek pada nasabah bank di wilayah Dramaga. pengambilan data primer melalui pengambilan sample dilakukan secara purposive. Sementara analisa dilakukan secar…
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- ISBN/ISSN
- NIM 0610.105
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