Objective : Indonesia, as the country with the largest Muslim population in the world, represents a highly potential market for umrah services. Nevertheless, common challenges such as uncertainty of departure, lack of spiritual guidance, and non-transparent cost practices reduce public trust in travel agencies. This study aims to analyze the customer segments and value proposition of Rihlah Mul…
Goal: This thesis aims to determine the effect of halal services in the form of Tour Leaders, Facilities, and the professionalism of Travel Agents on the re-purchase intention of Lentera Tour consumers Methode: This study uses a quantitative approach using the path analysis method. The data in this study are primary data collected using a questionnaire and also uses the SPSS program …