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Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
- Edition
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- ISBN/ISSN
- NIM.2110101165
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8342 FAS p
Pengaruh Media Sosial Tiktok Influencer Marketing Dan E-WOM Terhadap Keputusa…
"Tujuan : Skripsi ini bertujuan untuk mengetahui apakah ada pengaruh media sosial TikTok, influencer marketing serta e-wom terhadap keputusan pembelian produk pada generasi Z di Kota Bogor. Metodologi : Structural Equation Modeling - Partial Least Square (SEMPLS). Hasil : Hasil dalam penelitian ini menunjukan bahwa Variabel Media Sosial TikTok berpengaruh positif dan signifikan terhad…
- Edition
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- ISBN/ISSN
- NIM19101022
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 AZI p
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