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Pengaruh Kualitas Website Dan Media Sosial Imstagram Terhadap Purchasing Deci…
Penelitian ini bertujuan untuk mengetahui apakah kualitas website (usability, information quality, service interaction quality) dan media sosial instagram berpengaruh terhadap purchase decision. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Populasi penelitian ini adalah mahasiswa Institut Agama Islam Tazkia. Penelitian ini menggunakan survey dengan menggunakan teknik …
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- NIM.18101031
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- REF 658.8342 LAT p
Penerapan Hukum Perlindungan Youtube Dalam Konten Bisnis (Studi Kasus Konten …
This study aims to find out how to protect youtube and protect business content because it is hacked and the impact of youtuber's relationship with copyright in business content and how Islamic law views social media. The results of this study are that youtube plays a very important role in social media but the presence of hackers has an impact on youtube protection. Carelessness in me…
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- 16104024
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- REF 343.0994 DIT p
Analisa Faktor Perilaku Konsumtif Pada Pelajar SMA Wilayah Kota Depok Jawa Barat
Goal Method Fact/Finding Key Words : To understand consumptive behavior factors through independent variable, namely social media, digital wallets, self-esteem, and peers through motivation as an intervening variabel in high school students in the Depok City area. The results of this study can also help high school teenagers, especially in Depok City, to increase self-este…
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- NIM. 20101.01140
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- REF 658.8342 PER a
Influence of Madam Ani Persona, Social Media Marketing Strategy, and Program …
Research Objectives: The purpose of this study was to determine the influence of Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour. Research Methods: This study uses a quantitative approach by surveying 80 Sakinah Finance customer in Sakinah Finance Alumni WhatsApp group through electronic media (google form). This s…
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- ISBN/ISSN
- NIM.19101011
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- REF 658.8342 RAH i
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
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- NIM.2110101189
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- REF 658.84 SIL a
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
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- REF 658.872 SAL p
Analisis Pengaruh Literasi Keuangan, Manajemen Resiko, Dan Media Sosial Terha…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
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- NIM.2110101096
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- REF 332.6 ALF a
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
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- NIM.2110103031
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- ES
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- REF 658.8342 ALI p
Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. …
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- ISBN/ISSN
- NIM.2110103005
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- ES
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- REF 332.6 TAU a
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
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- ISBN/ISSN
- NIM.2110103019
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- ES
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- REF 658.8342 PUT p
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