Purpose : This thesis aims to find out the preferences of the Bogor peoples toward interest in visiting halal tourist destinations using 6 factor. Metodology : Structural Equation Modeling - Partial Least Square (SEMPLS). Findings : The results in this study show that Social Factor has a positive and significant effect on Interest in Visiting, Religiousity Factor has a negative and i…
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh religiusitas dan literasi keuangan syariah terhadap penggunaan produk dan jasa keuangan syariah secara parsial maupun simultan. Sampel yang digunakan dalam penelitian ini adalah 60 responden. Data dalam penelitian ini dikumpulkan menggunakan kuisioner dan menggunakan pendekatan kuantitatif metode Logistic Regression Analysis…