Latar belakang : Potensi jumlah angka yang tinggi merupakan nilai zakat perusahaan sebesar Rp. 144,5 triliun (44%), kemudian potensi jumlah total untuk zakat profesi (penghasilan) dan jasa Rp. 139,07 triliun atau 42%. Badan Amil Zakat (BAZ) yang didirikan adalah salahsatu alternatif solusi dari potensi zakat yang besar diantaranya zakat profesi. Potensi zakat karyawan swasta ini maka pe…
Kualitatif
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
"Goal : Despite the rapid growth of Indonesia’s halal industry, its global export share remains modest at just 3% of its potential. Generation Z, as the largest demographic segment, holds vast potential to boost halal food consumption; however, their purchasing intention tends to be inflated, superficial, or impulsive, lacking sustained commitment. This study investigates the influenc…
Objective : This research aims to determine the influence of perceptions of conversion, religious figures, community figures, culture and customs on interest in becoming a customer of Bank Nagari Syariah in the community in West Sumatra. Method : This research is a quantitative research used primary data obtained through questionnaires that have been distributed to respondents. The data …
"Penelitian ini merupakan penelitian empiris yang bertujuan untuk mengetahui pengaruh Literasi, Religiusitas dan Tingkat Pendapatan Muzakki terhadap Keputusan Membayar Zakat Pertanian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengolah data primer melalui responden langsung dengan menggunakan kuisioner. Pengujian ini menggunakan program SPSS versi 26 dengan regresi linear be…
Purpose : This thesis aims to find out the preferences of the Bogor peoples toward interest in visiting halal tourist destinations using 6 factor. Metodology : Structural Equation Modeling - Partial Least Square (SEMPLS). Findings : The results in this study show that Social Factor has a positive and significant effect on Interest in Visiting, Religiousity Factor has a negative and i…
Tujuan : Penelitian ini bertujuan untuk menguji pengaruh religiusitas, pengetahuan, dan norma subjektif terhadap kesadaran obat halal di Kabupaten Bogor. Metode : Penelitian ini menggunakan pendekatan kuantitatif melalui metode SEM-PLS dengan mengambil studi kasus di wilayah Kabupaten Bogor. Data dari penelitian ini diperoleh dari hasil penyebaran kuesioner kepada 136 responden pada masyarakat …
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…