The research aims to evaluate the quality of services on the sanitation product, to evaluate the level of customer satisfaction services, to obtain in-depth information about the customers of Komida in terms of age, reason for joining Komida, job, income, financing size and to measure the correlation between the quality of services in terms of tangibility, empathy, reliability, responsi…
ABSTRACTThe study aims to find out the impact of promotions, quality of service, price, and store atmosphere on purchasing decisions at Amor Cakes & Bakery of Islamic university students in Bogor. This type of research is explanatory research that explains or proves the relationship between variables through the testing of hypotheses. The sample technique used purpo…