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Pengaruh Brand Image, Brand Trust Dan Electronic Word Of Mouth Terhadap Keput…
Tujuan Metode Hasil/Temuan Kata Kunci : Saniah : S. 20101.01014 : Manajemen Bisnis Syariah : PENGARUH BRAND IMAGE, BRAND TRUST DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BUTTONSCARVES : Skripsi ini bertujuan untuk menguji pengaruh citra merek, kepercayaan merek, dan Electronic Word of Mouth terhadap keputusan pembelian produk Buttonscarves (Studi Kasus pada Masyarakat…
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- NIM.20101.01014
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- REF 658.8342 SAN p
Faktor Determinan yang mempengaruhi minat beli produk makanan nabati halal ol…
Tujuan: Penelitian ini bertujuan untuk menganalisis kinerja indeks saham utama di Bursa Efek Indonesia yaitu JII, LQ45 dan SRI-KEHATI. Metode: Penelitian ini menggunakaan metodologi penelitian komparatif dengan pendekatan kuantitatif, memanfaatkan perhitungan Return indeks, rasio Sharpe, rasio Treynor, dan rasio Jensen untuk mengevaluasi kinerja indeks saham. Data bulanan dari Januari 2017 hing…
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- NIM.2010101017
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- REF 658.8342 AIS f
Analisis Determinan Niat Mahasiswa Hafidzpreneur Untuk Memilih Penginapan Sya…
Tujuan : Skripsi ini membahas analisis penerapan penginapan berbasis syariah di wilayah Kota Bogor. Metode : Penelitian ini menggunakan pendekatan kuantitatif pada wilayah Kota Bogor. Data dari penelitian ini diperoleh dari hasil penyebaran kuesioner melalui google form dan data tersebut diolah dengan menggunakan SEM (Structural Equation Modelling). Untuk hasil yang dituliskan adalah…
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- NIM.2010103054
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- REF 658.8 FIT a
Pengaruh Fomo, Halal, Awarenes, Halal Label, Dan Store Atmosphere Terhadap Pu…
"Objective : This study aims to analyze the effect of Fear of Missing Out (FoMO), Halal Awareness, Halal Label, and Store Atmosphere on purchasing decisions at oriental restaurants in the Jabodetabek area. Methods : The method used in this study was quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique using SmartPL…
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- NIM.2110101169
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- REF 658.8342 ELI p
Analisis Pengaruh Religiusitas, Promosi dan Pengetahuan Produk terhadap Minat…
Tujuan: Penelitian ini memiliki tujuan untuk mengetahui tingkat minat beli terhadap kosmetik halal menggunakan variabel Religiusitas, Promosi, dan Pengetahuan produk. Penelitian ini memiliki rentang usia 18-40 tahun diwilayah Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskreptif dengan Teknik analisis Partial Least Square- Structural Equation Modelling (PLS-SEM). Pen…
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- NIM.21101.01051
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- REF 658.8342 AST a
Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…
"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…
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- NIM.21101.01075
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- REF 658.8343 NUR p
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk MS GLOW Dengan Nega…
This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship
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- NIM.2110101065
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- REF 658.8342 NUR f
Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…
"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …
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- NIM.2110101058
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- REF 658.84 HAS p
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
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- NIM.21101.01128
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- REF 658.8343 IRS p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
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- NIM.2110101127
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- REF 658.81 ALF s
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