Analisis Pengaruh Nilai Religiusitas, Literasi Halal, dan Pengetahuan Produk …

Objective: This study aims to analyze the influence of religiosity, halal literacy, and product knowledge on the decision of Muslim consumers in the JABODETABEK region to boycott McDonald's products. The research is motivated by the increasing awareness among Muslim consumers of global issues, such as the Israel-Palestine conflict, which affect their consumption decisions. Method: The…

Analisis Pengaruh Religiusitas, Promosi dan Pengetahuan Produk terhadap Minat…

Tujuan: Penelitian ini memiliki tujuan untuk mengetahui tingkat minat beli terhadap kosmetik halal menggunakan variabel Religiusitas, Promosi, dan Pengetahuan produk. Penelitian ini memiliki rentang usia 18-40 tahun diwilayah Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskreptif dengan Teknik analisis Partial Least Square- Structural Equation Modelling (PLS-SEM). Pen…

Analisis Tingkat Literasi Halal Dan Determinan Minat Membeli Suplemen Halal D…

Goal : This study aims to investigate the influence of halal literacy, product knowledge, and price on the intention to purchase halal dietary supplement, and also to determine the level of halal literacy on productive age range of 18-65 years old muslim consumer in Jabodetabek. Methode : This study uses a theory of planned behaviour approach combined with the addition of halal litera…

The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…

"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…

Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…

"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…

Analisis Determinan Minat Nasabah Pada Produk Pembiayaan KPR Musyarakah Mutan…

Edition

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ISBN/ISSN

NIM.17101209

Collation

MBS

Series Title

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Call Number

REF 332.17 NOU a