Objective: This study aims to analyze the influence of religiosity, halal literacy, and product knowledge on the decision of Muslim consumers in the JABODETABEK region to boycott McDonald's products. The research is motivated by the increasing awareness among Muslim consumers of global issues, such as the Israel-Palestine conflict, which affect their consumption decisions. Method: The…
Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to und…
Goal : This research aims to find out the factors that influence the decision of Purchasing Muslim product without halal label in Muslim Owned Restaurant. The primary data of this research is done quantitatively through the distribution of questionnaires. Methode : This research was conducted in the Batu Parliamentary area who are Muslim, have income and have bought food at Muslim stal…