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Pengaruh Sertifikasi Halal, Literasi Halal, Religiusitas, Terhadap Minat Beli…
Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh nilai religiusitas, literasi halal, dan pengetahuan produk terhadap keputusan konsumen muslim di wilayah JABODETABEK untuk memboikot produk McDonald's. Penelitian ini dilakukan dengan latar belakang meningkatnya kesadaran konsumen muslim terhadap isu-isu global, seperti konflik Israel-Palestina, yang mempengaruhi keputusan k…
- Edition
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- ISBN/ISSN
- NIM.S.2010103081
- Collation
- ES
- Series Title
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- Call Number
- REF 658.8342 ZUL p
The Determinants Of Muslim Consumers Confidence In Muslim-Owned Restaurants W…
Goal : This research aims to find out the factors that influence the decision of Purchasing Muslim product without halal label in Muslim Owned Restaurant. The primary data of this research is done quantitatively through the distribution of questionnaires. Methode : This research was conducted in the Batu Parliamentary area who are Muslim, have income and have bought food at Muslim stal…
- Edition
- -
- ISBN/ISSN
- NIM.19101194
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 AZH t
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