Tujuan: Skripsi ini membahas analisis pengaruh terpaan iklan dan promosi penjualan di televisi terhadap minat belanja di marketplace shopee dengan studi kasus wilayah aceh tengah. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda dan uji hipotesis uji t dan uji f, jenis data pada penelitian adalah data primer dan data sekunder, adapun te…
Bukalapak is one of the biggest online marketplaces in Indonesia. Bukalapak provides a place for trading for sellers and buyers, which is uses the applications on the internet as a space to trade. The objective of the study is to determine and obtain empirical conclusions about product, buyer and seller verification system of Bukalapak, and about payment and delivery transaction syste…
This research aims to detail Generation Z's purchasing behavior in the online market. This research provides an in-depth view for e-commerce companies and marketers to develop more effective strategies in attracting and retaining Generation Z. This research method is normative descriptive research. The type of research used is exploratory research. Data collection techniques involve lit…
Objective: This research is entitled Pazara Dry Maggot Business Plan With Business Analysis Model Canvas. The purpose of this research is to use a business model canvas analysis to obtain and understand accurate and precise results regarding business elements, including Customer Segment value proposition and mapping of the business that will be undertaken in the future. Method: In this s…