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Strategi Marketing Mix terhadap Minat Penggunaan Kartu Kredit Syariah pada PT…
Tujuan: Untuk mengetahui strategi produk, harga, tempat, promosi, orang, process, bukti fisik yang dilakukan oleh Bank Syariah Indonesia dalam minat kartu kredit syariah. Metode: Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel stratified random sampling Penelitian ini melibatkan sebesar 123 responden. Data yang diperoleh diolah menggunakan aplikasi SPSS. …
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- NIM19101083
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- REF 658.8 RAC s
Analisis strategi pemasaran Self Piracy Bisnis Pakaian
The spread of pirated products has become a particular concern to the company, in this case is the owner of the brand, in the apparel industry. In recent years, several companies have been undertaking to pirate its products into the strategy. This is because they capture the opportunities and benefits that might be gained. One of the big opportunities is the emerging of the middle class …
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- NIM. S. 1216. 082
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- Ref. 2x4.150 Kam a
Analisi Bisnis Model Kanvas Salai Ikan Patin Soleha Berseri
The study aims to determine the state of smoked catfish processing business, with particular regard to production and marketing systems. Research conducted in the Penyasawan village Kampar District, Riau. 1000 kg of raw materials has resulted in 300 kg of smoked catfish, with production costs Rp 14.120,000, - or Rp 47,066.66 per kg of smoked atcfish. Smokedcatfish is sold at Rp 60.000…
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- 1115128
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- Ref 650.07 Res a
Faktor-faktor yang Mempengaruhi Kepuasan Konsumen terhadap Pembelian Produk K…
This research aims to analyze the factors that influence consumer satisfaction with purchasing Nako coffee products in Bogor where the x variables in this research are service, facilities, price, product and Islamic marketing ethics. : This research uses a quantitative approach by conducting a survey of 270 respondents who are customers at Kopi Nako Bogor via electronic media (g…
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- NIM..S.2010101091
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- REF 658.8342 NUR f
Faktor Faktor Yang Mempengaruhi Keputusan Pembelian Produk Skincare The Origi…
Tujuan: Skripsi ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth, Digital Marketing Communication, Kualitas Produk, dan Harga terhadap Keputusan Pembelian produk The Originote di Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan studi kasus Masyarakat di Jabodetabek. Teknik pengumpulan data diperoleh dari penyebaran kuesioner melalui google form dan d…
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- NIM.20101.0122
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- REF 658.8342 AND f
Pengaruh Sertifikasi Halal, Digital Marketing, Dan Word Of Mouth Terhadap Kep…
Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
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- NIM.2010101200
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- REF 658.8343 AMR p
Influence of Madam Ani Persona, Social Media Marketing Strategy, and Program …
Research Objectives: The purpose of this study was to determine the influence of Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour. Research Methods: This study uses a quantitative approach by surveying 80 Sakinah Finance customer in Sakinah Finance Alumni WhatsApp group through electronic media (google form). This s…
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- NIM.19101011
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- REF 658.8342 RAH i
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
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- NIM.2110101189
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- REF 658.84 SIL a
Pengaruh Conten Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kepu…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
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- NIM.2110101163
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- REF 658.872 ADA p
Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
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- ISBN/ISSN
- NIM.2110101139
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- REF 658.8 GAN m
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